Outsourcing NetSeminars Helps CMP Maintain Communications and Quality
As a technology and communications leader, CMP Media is always on the lookout for new ways to attract and retain customers, as well as deliver valuable services at lower cost. To that end, the company developed its NetSeminars, online events that allow its customers to reach hundreds of their target customers and prospects at one time. While the channel clearly has value to CMP, the publishing giants TechWeb division had its hands full without having to manage the many aspects of the events. CMP turned to King Fish for outsource help with the web-based seminars.
Salem, MA (PRWEB) June 2, 2005 -- As a technology and communications leader, CMP Media is always on the lookout for new ways to attract and retain customers, as well as deliver valuable services at lower cost. To that end, the company developed its NetSeminars, online events that allow its customers to reach hundreds of their target customers and prospects at one time. While the channel clearly has value to CMP, the publishing giants TechWeb division had its hands full without having to manage the many aspects of the events. CMP turned to King Fish for outsource help with the web-based seminars.
Like many of our clients, CMP has a great understanding of its core competencies. While the NetSeminars represent a great opportunity to serve their clients, CMP also knew that outsourcing event-management to the right company could help them continue offering the seminars, and do it at a high level," explains Cam Brown, President of King Fish Media. Our work with CMP has also benefited us. Our WebCast team has grown as CMP has requested more events, and weve carved out a niche as a leading project and account management resource for this leading-edge technology."
King Fish Media has proven an outstanding partner for our NetSeminar business, and their group has helped us better serve our advertising clients, and ultimately our readership. We highly recommend their services, and will continue to work with them in the future," says Kate Spellman, Senior Vice President of Marketing at CMP.
About King Fish Media
King Fish develops unique, groundbreaking Private Media(SM) campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development, webcasts, expanded events and seminar development and much more.
Private Media(SM) is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media(SM) works to generate highly qualified leads and retain our clients best customers, with the ultimate goal of creating an affinity-based community for our clients.
The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaws, SunTrust, Veterans Business Network, Verizon and others.
About CMP Media LLC
CMP Media LLC is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers, and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences and custom publishing.
For additional information, please contact:
Jennifer ODonnell
King Fish Media, LLC
978-745-4140
jodonnell@kingfishmedia.com
# # #
|
