(PRWEB) June 2, 2005
According to SwimwearExpress.com a leading online retailer of swimwear, this seasonÂs hottest swimwear designs are coming out of South America. Leading the way are swimsuits from Salinas, Vix, Rygy and Rebequinha from Brazil as well as Onda De Mar from Columbia. The South American brands tend to be more fashionable, creative, unique and fit a bit skimpier. If you are thinking that the look is very Latin, then you will be quite surprised. The great thing about the South American designs is that they have international appeal. Another up and coming brand is Island Company, manufactured in Brazil but headquartered in the U.S.; it reflects a more American preppy look.
Scott Sill, President of South Beach based SwimwearExpress explains. "It used to be that the major brands in swimwear all came out of California; today California has a lot of competition. For us as an online retailer this year it is the South American brands that significantly outsell the Americans.Â
Sill has an interesting story. He is a photographer turned entrepreneur ÂI was a photographer in Los Angeles shooting Fashion, Swimwear, and Celebrities. When I started shooting swimwear and walked into my first trade show, I was shocked by the lack of first class photography exhibited by the swimwear companies. I eventually shot for a number of swimwear companies including Bisou-Bisou, Body Glove and Club Del Sol. After toying with the idea of starting my own swimwear line I decided I would find the best swimwear in the world and make it available to anyone. I knew the players in the business and the internet was really the place to be, so I started SwimwearExpress.com three years ago.Â
Already with the connections and expertise in the swimwear industry, Sill started the business. Choosing the best swimwear designs, creating a first class photo shoot and hiring a web designer, Sill put it all together. ÂIt took two months to get everything going and probably around two weeks before we got our first sale,Â Sill explains, ÂThe first year was good but in the second year business jumped significantly. We sell all over the world from customers in Texas and New York to England and Japan. I remember our first sale to Alaska and saying to a friend Âif we can sell swimwear to people in Alaska we can sell swimwear anywhere."
Many stores play it safe and do not offer a great variety of unique styles. Swimwear seekers now need look no further than their computer and mailbox to get the latest designs from Rio and beyond. Every bikini wearing woman knows it is extremely difficult to find good swimwear during the off-season and now this unique online company makes it available for your next vacation. Even in summer one may be hard pressed to find stores that carry the type of selection that can be found online at SwimwearExpress.com .
As a result of having a great selection, SwiwmearExpress.com swimsuits have been seen and received editorial credit in magazines including the Sports Illustrated Swimsuit edition, Lucky Magazine, Glamour and Teen Vogue. ÂWe get calls everyday from magazines, movies and calendars,Â said, Sill ÂLast year one of the contestants from Survivor purchased a suit from us and wore it on the show.Â
So if youÂre looking for that perfect bikini for this summer, start surfing, the net, that is and click over to http://www.swimwearexpress.com .
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