eBay Marketing Blog Previews New McGraw-Hill Title at 'eBay Live

eBay sellers glimpsed a sneak preview of the new book The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill). The advanced eBay marketing book launches at this years eBay Live (June 23-25, San Jose, CA), but some of its content has been being revealed early on the author blog, http://ebay-marketing.blogspot.com.

(PRWEB) June 3, 2005 -- eBay sellers glimpsed a sneak preview of the new book The 7 Essential Steps to Successful eBay Marketing" (McGraw-Hill). The advanced eBay marketing book launches at this years eBay Live (June 23-25, San Jose, CA), but some of its content has been being revealed early on the author blog, http://ebay-marketing.blogspot.com.

The blog and book feature tools, tips and insider eBay strategies that help sellers stand out in a highly competitive eBay marketplace.

Both mediums show sellers how to succeed on eBay with marketing techniques and persuasive strategies. The blog supports the book release with preview content, updated information, new tool reviews, and updated eBay information.

The book itself presents and re-examines proven marketing and advertising concepts in the context of eBay.

In recent years, eBay competition has become fierce. Hundreds of thousands of new sellers have entered the eBay marketplace, including large-scale retailers with the edge of professional marketing expertise and power-house corporate experience. The eBay market has also been flooded with small-time sellers, who sell at low margins for little profit, and make it difficult other sellers to compete with their prices.

eBay has also made system changes offering new selling formats, advanced tools, and eBay Stores. While the system changes have provided new opportunities for selling -- many sellers have found it necessary to adapt quickly or quickly perish.

To succeed, sellers need to hone their skills in a wide range of disciplines. They need to discover what will make buyers bid on their items, rather than an identical one being sold by a competitor. They need to understand what motivates a buyer, and what prompts people to click on the "Bid" or "Buy-It-Now" button. They need to know what makes a listing visually appealing and how to inspire confidence in their professionalism.

The 7 Essential Steps to Successful eBay Marketing" takes proven strategies used by marketing and business management professionals and re-tools them for eBay-specific selling. Previously, this information was privy only to eBay sellers who had a background in advertising, or who had the patience to trudge through dry marketing textbooks. This fast-paced, conversational book presents these valuable insights in a format thats memorable and fun to read. Readers will discover a wealth of new information in less time than it takes to read a pulp novel.

The blog is up and running at http://ebay-marketing.blogspot.com. The book can be purchased in advance at http://amazon.com or http://www.barnesandnoble.com. It will be released to bookstores in July of 2005.

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