LuxuryCulture.com Selects Workhouse Publicity

(PRWEB) June 4, 2005

Workhouse Publicity is proud to announce that it has been selected by LuxuryCulture.Com as the Agency of Record for U.S. marketing and domestic publicity. Founded by Yaffa Assouline, LuxuryCulture.com is an extension of famous Assouline brand. One that is distinct; well-known for its custom publishing, magazines, books and now through a new online entity. Here Yaffa Assouline launches a site geared toward the lovers of luxury travel, design, fashion and culture. The spirit and ‘savoir faire’ of Yaffa contributes to the creation of this unique and eclectic, chic and elegant brand, one that is immediately identifiable. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

Yaffa Assouline

In Europe’s most fashionable clans, commerce may be king, but family comes first. Yaffa Assouline, along with her brothers Prosper and Michel, form a well-known fashion trilogie. As a Parisian journalist, Yaffa Assouline worked for publishing giant Filipacchi on such magazines as Elle, French Playboy and Paris Match where she was introduced to fashion bringing her brothers in. On the side they started their own magazines including La Mode en Peinture and the publication for the nightclub of the time, Le Palace. Leaving Filipacchi in the 1980’s, the trio formed their own company focusing on custom publishing for luxury hotels, champagne and fashion brands. They started by launching new concepts in journalism and publishing such as Air France Madame, the first in-flight magazine and then developed magazines for luxury brands including Chanel, the Dorchester Group, Veuve Clicquot. Thirteen years ago Prosper Assouline expanded to book publishing. Assouline books are works of art capturing culture and bringing it to life. Renowned for its highly original graphic concept, Assouline is the first luxury brand in the world to use its publications as a medium, bridging the gap between life and style.

LuxeryCulture.com Sharing the art of living well

Luxury is a universal value borne out of exceptional creativity and limitless passion. At luxuryculture, every visit is a voyage, and every destination, a fashionable, cultural, intellectual respite. Travel and fix your eyes upon a dynamic, restless spirit. One that blasts discoveries onto the luxury culture scene every two weeks. Meet cultural visionaries, artists and entrepreneurs who share a unique vision for the art of living well. Through City Guide, luxuryculture cuts the ribbon on must-see events, new addresses and the world’s best art exhibitions on show now. It’s a selection of Insider travel guides dedicated to giving you the latest scoop on what’s going on around town. Everything from trend-setters who reveal their favorite top spots to hotel picks in Italy, Seychelles and Australia. Through Luxury Traveler discover the beauty of hidden treasures including nifty suitcases, planes, trains, automobiles and avant-garde boutiques for those in the know. Tour the world with their guide to the very best travel destinations. Dream about it or book direct. Through Luxury Brands, treat your eyes and tease your wallet while window shopping for everything from Pinifarina cars to revamped classics. Or simply browse the latest fashion catalogues from the houses of Dior and Chanel. Visit the Culture Kiosk and sample favorite tunes, films and titles. Look, listen or buy online. Check out Editor Delights, and rediscover the creativity & savior faire of the world’s most modern movers and shakers. What is luxuryculture? It’s a philosophy globally communicated. Here you will have the pleasure to discover the profiles, the interviews and the people sharing the art of living well. Not trends, but choices. Felicity, amity, humanity, generosity. The ultimate luxury is the ability to give. Luxury is space. Light. Something well done. Luxury is time. luxuryculture is a community for those united in the pursuit of excellence. With editions full of exciting discoveries, stay effortlessly in the know by subscribing to their newsletter. Together you’ll create the ultimate guide to the good life. For more information visit http://www.luxuryculture.com

“Luxuryculture is a word I've coined to respond to the diluted, mainstream definition of luxury. It's a new expression, a new definition of luxury that decodes the term by exposing the great creative dimensions behind it, and shares the experiences of those that live it daily. I chose the Internet to develop this new concept so that it could be communicated spontaneously everywhere in the world. Everyone has their own definition of luxury, but its values are universal. I believe that Workhouse Publicity shares our conviction to develop a unique, coherent voice for contemporary luxury which is why we are excited that they will be the Agency of Record for Luxuryculture.” stated Yaffa Assouline, Publisher & Editor-in-Chief

“As luxury enthusiasts we are thrilled to have the opportunity to work with with this fantastic new venture of Yaffa Assouline’s. We look forward to elevating luxuryculture beyond its online position and literally create a new category for luxury, one that’s a step ahead of trends, yet always sophisticated and stylish.” stated Adam Nelson, CEO Workhouse Publicity.

To interview luxuryculture.com Publisher & Editor-in-Chief Yaffa Assouline, interested media please contact Workhouse Publicity, Ashley Calandra directly by telephone 212. 645. 8006 or via email ashley@workhousepr.com

Workhouse Publicity

Instituted in 1996, Workhouse Publicity has produced over one hundred domestic and international publicity campaigns. The new definition of a full-service promotional firm, Workhouse specializes in the coordination of corporate and celebrity publicity, total design, luxury marketing and special events. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. Corporate retainer clients include Assouline, Borrelli, Bennihana, ContentFilm, Carl F. Bucherer, Chocolate Bar, IFC Films, Metropolitan Pavilion, Rubin Museum of Art, WGA East to name a few. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Workhouse Publicity is a one-stop agency accommodating all aspects of publicity, design and promotion for the creation of marketing, advertising and special events located at 133 West 25th Street, No. 3W New York City 10001. For more information please visit http://www.workhousepr.com.

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