American Standard Building Systems, Inc. Launches Retail New Home Division

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Professional house plans and 100% financing enable homeowners to "Build with Confidence."

conventional construction under factory controlled conditions.

American Standard Building Systems Inc., one of the nation's oldest and largest manufacturers of framing components and new home building systems, announces the launch of its Owner Builder Solutions™ consumer direct division. Owner Builder Solutions turns homeowners into home builders by allowing the customer to assume the role of general contractor, thereby saving up to 25% of the cost of building a new house.

Owner Builder Solutions' homes are constructed exclusively through a process known as Systems Building, or "conventional construction under factory controlled conditions." The Owner Builder Solutions home is not a modular or mobile home; rather, it employs the process of automating traditional home building methods. Utilizing advance AutoCAD technology, the home is "built" in a computer before the first piece of lumber is cut. Once the various components are constructed, the entire structure is shipped to the building site where it is assembled on the customer's foundation.

"Owner Builder Solutions assists homeowners with the most critical stages of home building—the foundation and structural framing phases," explains American Standard Building CEO James A. Lester. "These phases are often the most under-estimated aspect of the home building process, both in time and cost. Because the computer generates a very accurate materials take-off, we can guarantee the price of the materials for the structural framing and dry-in, something very few suppliers are willing to do."

The concept of the owner as builder has recently gained momentum with the advent of do-it-yourself television programs and the expansion of home improvement "super-stores" which tend to remove the mystery and apprehension of the home building process. Illustrating this trend is the fact that in 2000, more then 40% of all building permits were "pulled" in the name of the homeowner rather then a general contractor. Supported by the precision of computer design, "owner builder" service programs like Owner Builder Solutions provide a more affordable way for homeowners to build their own new home.

Owner Builder Solutions excels in this growing market because of its systematic approach to the entire process, enabling the homeowner to confidently take charge of their home building project. An Owner Builder Solutions account executive is available to work with the homeowner through the entire planning process and beyond, offering invaluable guidance and tools. For instance, the Line Item Cost Break Down computer application allows the homeowner to keep track of the entire cost of the project on one single form.

The client first works with the experienced architectural design staff to either select or custom design their house plans. Once the blueprints are finalized, the planning process concludes with the selection of subcontractors and the gathering of bids for the other materials and labor required to complete the home. Once all building costs are estimated, the customer is ready to make final submission for his construction loan.

Through relationships with the nation's leading construction lending institutions, Owner Builder Solutions offers 100% construction financing for every aspect of the home building project. In most situations, out of pocket expenses total only $800 to $1200. Additionally, homeowners may not have to make construction loan payments while their new home is being built. The Systems Building process is especially popular with financial institutions because its small margin of error significantly enhances the customer's chances of success.

"Owner Builder Solutions provides the ideal 'move-up' opportunity for customers who are hesitant to purchase a pre-owned home," Mr. Lester explains. "In many cases, the traditional three closing 'land-construction-permanent' financing process can be combined into a single closing 'construction-to-permanent' (CTP) mortgage. The entire process makes new home building easier and more affordable than ever."

About American Standard Building

American Standard Building Systems, Inc. was formed in 1968 to construct high quality homes under controlled conditions. Since then, the company has built and delivered more then 38,000 housing units to customers through out the United States and aboard. Located in south-western Virginia, American Standard Building continues to flourish despite a struggling local economy, providing much needed jobs for Martinsville and the surrounding area. For more information about Owner Builder Solutions' new home division, please visit

Media Contact:

Eric Hruza

Director of Business Development

276-638-3991 x1219

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