Far Flung Magazine Debuts as the Web's Premier Adventure Travel Site

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Far Flung Magazine went sans password May 25 and now appears on the Web as the premier showcase for the best in travel writing and photography.

Far Flung Magazine went sans password May 25 and now appears on the Web as the premier showcase for the best in travel writing and photography. According to editor Andrew Irwin, the site has been in development for over a year and offers the opportunity for readers to explore some of the finest adventure travel writing and editorial photography available either in print or online.

“We are concentrating on a caliber of literary travel writing that isn't widely available, but is in great demand,” Irwin said. The initial edition features Alain de Botton's reflections on why beautiful, intelligent women shun Zurich, Brad Dexter’s recollections on how a heavy spring runoff spelled trouble for a young whitewater guide, David Minotte's encounter with the re-marination of Ho Chi Minh, and Ben Moon’s remarkable photo essay about the life of adventure he both leads and records on film.

“At Far Flung, we intend to get beneath the veneer of adventure travel,” said Irwin, “and explore the experiences and the emotions and the lessons that make adventuring a rewarding experience. Our job is to present the story of people confronting a geography defined more by experience than by grids, numbers, and connections speeds.”

Far Flung includes a growing directory of adventure travel outfitters that offers firms in the field the opportunity to showcase their travel services in a comprehensive, dynamic format. “We opened the directory to outfitters about nine days before the launch, and in that short time we attracted outfitters offering trips on all seven continents and over 60 countries,” said Pearl Hagstrom, Far Flung's advertising director, “We emphasize the quality and scope of the outfitters rather than sheer numbers. It is increasingly easy to book hotels and airfare on the Web; Far Flung is creating a similarly comprehensive resource for adventure travelers."

Design and development for Far Flung was performed by Dolce Design, the Vermont-based firm rapidly gaining a reputation as a national leader in high-end web design and site optimization. "Most portal sites are just plain ugly. The pages lack focus and the navigation is too unwieldy. We accepted this project as something of a challenge, to see if we could create a technically sophisticated site with enormous visual appeal, one that was a pleasure to explore, rather than a chore. We believe we succeeded,” said Belinda Darcey, creative director/principal at Dolce.

Far Flung Magazine is accessible on the Web at http://www.farflungmagazine.com.

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Andrew Irwin
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