The Boise Marketing Group to Run Internet Marketing Bootcamp for Small and Medium Sized Business Owners
The Boise Marketing Group to offer first comprehensive Internet Marketing Bootcamp for Small and Medium sized business owners and Entrepreneurs in the Treasure Valley
BOISE, ID (PRWEB) June 4, 2005 -- The Boise Marketing Group (BMG")a newly formed subsidiary of Inknowvations, LLP, the well known Boise business management consulting firm, has launched the first comprehensive Internet Marketing Bootcamp for Small and Medium sized Business (SMB") owners and Entrepreneurs in the Treasure Valley. BMG indicates that the day long Bootcamp is designed to teach SMB owners the skills they need to leverage the internet to market their businesses. The Company stresses that the Bootcamp is not a get rich quick by working from home on the Internet" seminar. Hosted by well known technology sales and marketing guru Charles Skamser, BMG states that this Bootcamp is for serious SMB owners to learn how to leverage the Internet to gain new customers, increase their relationship with their current customers and ultimately increase revenues.
"With Boise now ranked by Forbes as the best place in the US to start a business, it is time for the Small and Medium Sized Business owners in the Treasure Valley to step up to the Internet technology marketing plate and take a swing," states Charles Skamser, Managing Partner of Inknowvations and host of the BMG Internet Marketing Bootcamp. Given my background of managing high-tech software startups over the pasta 20 years, I believe that utilizing leading edge Internet marketing technology is a normal and necessary component of any successful sales and marketing program. However, since working with the Inknowvations SMB consulting practice the past couple of months, I am finding that many of the startup, early stage and even some established organizations in the Boise area are just not using the power of Internet marketing technology as well as they could be," indicates Skamser. Therefore, we believe that this Bootcamp is exactly what the Treasure Valley needs."
BMG states that in the past 12 months they have assisted clients in setting up Internet marketing programs that have resulted in extremely high and cost effective click through rates. As an example, BMG has a client that has generated over 1.4M GoogleAdWord impressions over the past 12 months with 8,500 click-throughs at a cost of only $2,000. This BMG client estimates that these click-throughs provided a very high ROI resulting in over $2M in new business.
In the Treasure Valley market, a traffic builder ad running in the business section of The Idaho Statesman with a 52 week commitment costs about $100 per add or about $16,000 per year," comments Skamser. To get the same ROI as you would normally see with Internet advertising, you would have to get 68,000 leads from these ads and that is highly unlikely," Skamser contends. I am not advocating that any business owner drop their print advertising because I believe that it is an important component of their overall advertising program. However, given the ROI for Internet advertising, these owners need to spend a significant amount of their marketing budgets on the Internet," says Skamser. And, if they attend the BMG Bootcamp, I will tell them exactly how and how much."
BMG states that the Bootcamp, which costs $300 to attend, will run at least once per week at the Boise State University Student Union Conference Center and will include a breakfast and lunch buffet along with an afternoon coffee and cookie break.
Beginning at 9:00 am and running until 4:30 PM, the Bootcamp curriculum includes an introduction to Internet marketing that explains the ROI and includes a comprehensive overview of all of the technologies required to implement and maintain an Internet marketing program along with a live demonstration of each of the technologies.
BMG states that their goal is to teach attendees the basic internet marketing strategies of setting up a website as the anchor to their online marketing plan and how to use the various Internet marketing and advertising technologies to attract and capture new customers, send our monthly email newsletters and promotions, issue Internet press releases and then track traffic to determine the effects of their program.
The Internet marketing technology that BMG will be demonstrating at the Bootcamp include permission based email marketing from Constant Contact, Internet advertising from Google, Internet press releases from PRWeb, Website development and traffic reporting and management from Yahoo Small Business and independent traffic reporting and management from StatCounter.
BMG further states that they will set up a GoogleAdWords, PRWeb and StatCounter account for all attendees. Inaddition,BMG will also set up a Constant Contact account for all attendees with 60-days of free use. Finally, the Company indicates that the first three attendees to register and pay for each Bootcamp session will receive $50 in free GoogleAdWords advertising credit.
Additional information about The BMG Marketing Bootcamps can be found at http://www.boisemarketinggroup.com, along with links to easy online registration through BMG partner RegOnline. You may also call Inknowvations toll free number at 1-800-287-0818 and select the Internet Marketing Bootcamp line to talk to a BMG customer service representative.
About Constant Contact
With over 25,000 customers and a recent winner of SmallBusinessComputing.com's "Excellence in Technology Award," Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more. Designed and priced for SMBs, Constant Contact is affordable and easy-to-use. The Boise Marketing Group formed a partnership with Constant Contact in early 2005 to resell the award winning technology into its SMB customer base.
About Google AdWords
Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWorks and &Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience. The Boise Marketing Group is a Google AdWords Consultant and in the process of becoming a Certified Google AdWords Professional. For more information about GoogleAdWords, please see their website at http://www.google.com/ads/
About PRWeb
As the recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications, PRWeb pioneered free press release distribution and continues to set the standard for free online news distribution. Inknowvations and The Boise Marketing Group has been using PRWeb to distribute press releases for itself and its customers since 2003. For more information about PRWeb, please see their website at http://www.prweb.com.
About StatCounter
StatCounter is an award winning traffic reporting and management ASP that enables site owners to analyze and monitor all the visitors to your website in real-time. The Boise Marketing Group and its clients have been using StatCounter since early 2005. For more information about StatCounter, please see their website at http://www.statcounter.com.
About Yahoo Small Business
The Boise Marketing Group uses Yahoo Small Business to host and track its corporate website.
About The Boise Marketing Group
The Boise Marketing Group, a subsidiary of Inknowvations, LLP, provides sales and marketing training and consulting solutions to small and medium sized businesses and entrepreneurs in the Treasure Valley. For more information about BMG, please see their website at http://www.boisemarketinggroup.com.
About Inknowvations
Inknowvations, LLP, is a global management consulting, technology services and outsourcing company. Committed to delivering customer centric innovation, Inknowvations collaborates with its clients to help them achieve a better relationship with their customers. With deep industry and business process expertise and a proven track record, Inknowvations can mobilize the right people, skills and technologies to help clients accelerate their business through customer centric innovation. Its home page is http://www.inknowvations.com.
Public Relations Contact:
Jennifer Wells
Director of Marketing
Inknowvations
jennifer.wells@inknowvations.com
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