Humorous Haiku, ‘Fun’ctional Features Propel Simply Audiobooks To New Heights in Online Customer Satisfaction

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Simply Audiobooks launches a new user-friendly Website that engages, entertains and educates visitors looking to access audio books online.

Reaffirming its commitment to excellence in customer service, Simply Audiobooks today announced the launch of its newly designed web site with an emphasis on creating an enjoyable online experience for existing and potential members.

After carefully monitoring browser trends and member feedback since its last site facelift in June 2004, the popular CD audio book rental provider has developed specific improvements to cater to its time-conscious user demographic. Focusing on improved functionality, ease of navigation and creative ways to offer information, the company aims to turn visits to into memorable experiences.

“As an online company, we recognize that our website is our main communications medium and the primary point of contact for our customers. We want their visit to be an experience that fits their needs, keeps them entertained and engaged, and makes them want to return,” said Simply Audiobooks CEO, Sean Neville.

Features that help create that experience include an overall improved look and feel to the site, convenient tools like the custom calculator, which helps prospective members choose the right plan, and availability bars that show members when they can expect to receive their next selection.

Interactivity is also a large component of the redesigned site. Members are encouraged to submit original book reviews, contributing user-generated content for use as a resource to other members. Reviews are often humorous and engaging, offering entertaining insight on audio book titles offered by the company.

Taking user interaction to another level, Simply Audiobooks has also added a unique element of creativity with its new Haiku Page Translations. Users are given the option to read select page content in haiku poetry to stimulate their literary senses.

According to Simply Audiobooks Web specialist Tim Borden, some of the key factors in re-developing were improved functionality, usability and site performance.

“Our primary goal in designing the new site was to improve online customer satisfaction that would ultimately result in higher conversion rates,” said Borden. “Members now have more options to manage their accounts on their own schedule, 24 hours a day, 365 days per year.”

The new site launch comes just in time to announce Simply Audiobooks’ latest contest promoting their Refer a Friend Program. Members who refer a friend to the service are awarded free plan upgrades and chances to win trips to famous audio book settings like New York, Napa Valley, Paris or London.

About Simply Audiobooks:

Simply Audiobooks is the largest online provider of CD audio book rentals serving North America. Launched in 2003, the company was the first to offer an unlimited rental model for audio books, with free direct-to-door delivery and no late fees. Simply Audiobooks stocks thousands of titles in multiple genres, including fiction, non-fiction, business, spiritual, classic and children's literature. With offices in Toronto, Buffalo and Las Vegas, Simply Audiobooks is the only audio book rental provider to service the United States and Canada. For more information visit


Alyson Fernandes

905-901-0026 ex.104


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Alyson Fernandes
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