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Taking SPAM Seriously - Online Business Responsible for Downline Behaviour
The shutdown of Instant Buzz left over 50,000 Internet marketers without a top traffic building tool proving that the CAN SPAM is serious about Spam and that business owners may be held responsible for irresponsible or negligent use of any email that mentions their domain.
Calgary, Alberta (PRWEB) June 5, 2005 -- The traffic building business of Mike Filsaime was suspended do to a single spam complaint on June 1st, leaving over 50,000 Internet marketers without recourse until the issue is rectified through ICANN (Internet Corporation for Assigned Names and Numbers). The shutdown occurred in the midst of a 4-day promotional blitz initiated by Filsaime, owner and CEO of Internet Buzz.
A spam complaint by a receiver of an email that did not meet CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) standards led to a substantial fine levied against Filsaime despite the fact that he did not send the email.
This is a real eye-opener for Internet based marketers who use email to communicate with leads and prospects," says Janet Legere owner of Contact List Builder, Mike did nothing wrong, but because one of his members was non-compliant several thousand people are without the services Internet Buzz offers."
As a Leviathan member of Internet Buzz, Legere has been working with Filsaime and the Internet Buzz community as a forum moderator and recently began teaching her list building methods directly to IB members through online workshops.
The unfortunate thing is that this member had all the information available to them to be CAN SPAM compliant and chose to ignore the resources available," says Legere, who has been online since 1999 and whose program teaches CAN SPAM compliant marketing techniques since the law came into effect in January of 2004.
The sudden suspension of services at Internet Buzz is proof that the FTC takes CAN SPAM complaints seriously and is working to ensure that the public is protected from unsolicited email. It highlights the importance of being aware that the Internet is not a free for all for any business and marketers must research the legalities of all operations.
To learn more about CAN SPAM compliance and the guidelines for legal commercial email, contact Janet Legere at (403) 274-2930 or via email at admin@contactlistbuilder.com. Further information on CAN SPAM can be accessed through the FTC.
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