"WAL-MART: The High Cost of Low Price" - New Book to Explore "The Making Of" Director Robert Greenwald's Upcoming Film about America's Biggest Company

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Author Greg Spotts previously explored Wal-Mart in his acclaimed documentary "American Jobs."

As "Outfoxed" director Robert Greenwald completes his sure-to-be controversial film about Wal-Mart, The Disinformation Company announces today a companion book, also entitled "WAL-MART: The High Cost of Low Price," to be published simultaneously with the film's Fall 2005 release. Today's announcement comes on the same date as Wal-Mart Stores, Inc.'s Annual Meeting, and two days after the New York Times broke the story about Greenwald's film-in-progress.

Greg Spotts, director of the acclaimed documentary "American Jobs" and author of "CAFTA and Free Trade: What Every American Should Know," is writing the book with complete access to Greenwald's unique filmmaking process. The book will explore the innovative "digital muckrakers" of Greenwald's investigative team, and chronicle the parallel endeavors of his political staff as they assemble the large-scale grassroots campaign that will accompany the film's release. Building on the nontraditional distribution for Greenwald's previous documentaries, the Wal-Mart film will be publicized and distributed by dozens of organizations in addition to its commercial availability on DVD.

According to Spotts, "Robert Greenwald and his talented young staff are reinventing documentary film and creating a template for the video-activists of the future. The book will give readers an all-access pass to the ideas, innovations, trials and tribulations of Robert and his crew."

In announcing his new film earlier this week, Greenwald said, "This is a movie about American families and American ideals, a movie about one corporation crushing the American dream for millions of ordinary people – right or left, Republican or Democrat, red or blue. Wal-Mart is systematically destroying the fabric of our nation, pretending to be the great American workplace while at the same time showing thinly veiled contempt for working families, small business owners, and the very people it employs."

The Wal-Mart book is one of a series of collaborations between The Disinformation Company and Robert Greenwald, including the DVD of "OUTFOXED" and the companion book authored by Alexandra Kitty. Disinformation Company President Gary Baddeley said today: "Robert is a hero to me for his taking on seemingly invulnerable institutions, whether it's the U.S. government, the world's most powerful media baron or, in this case, the world's largest corporation. I'm very proud to have been asked to help the 'WAL-MART' campaign; Greg Spotts' book will throw an incredibly bright light on how Robert is able to do what he does so effectively." Disinformation also released DVDs of Greenwald's "Uncovered: The Whole Truth About the Iraq War" and "Unconstitutional: The War on our Civil Liberties."

The Wal-Mart book will be the third collaboration between Disinformation and Author/Filmmaker Greg Spotts, whose "American Jobs" DVD and "CAFTA and Free Trade" book are both available through Disinformation.

Greenwald's upcoming film about Wal-Mart takes the viewer on a deeply personal journey into the everyday lives of families struggling to fight against a goliath. From a family business owner in the Midwest to a preacher in California, from workers in Florida to a poet in Mexico, the film will explore a wide range of stories as filmed by Greenwald's multiple globe-trotting crews. In addition, current and former employees, managers and executives will divulge the corporation's inner-workings.

"Hundreds of current and former Wal-Mart employees and executives have already come forward to tell their stories, and we expect thousands more will do so in the near future," Greenwald said. "It is the people who Wal-Mart has hurt, the families it has destroyed, who are the backbone of this movie and this movement."

The new film, which will employ a ground-breaking grassroots distribution strategy, is the first documentary from Greenwald's new media company, Brave New Films. More information on the film is available at http://www.WalMartMovie.com.

Based in New York, The Disinformation Company was launched in 1997 by Gary Baddeley and Richard Metzger on the strength of the ever-popular Disinformation website (http://www.disinfo.com). The company is active in television production, book publishing and home entertainment. Disinformation books are distributed to the trade by Consortium Book Sales & Distribution (http://www.cbsd.com). Foreign rights are handled by The Marsh Agency (http://www.marsh-agency.co.uk/).

Available for Interview Today:

Greg Spotts

Citizen-filmmaker, author and blogger Greg Spotts spent the first six months of 2004 traveling the country interviewing American workers who had lost their jobs due to low-wage foreign competition. The resulting film, American Jobs, has been the subject of stories on CNN, NPR, PBS and dozens of radio stations and newspapers. Spotts' first book, "CAFTA and Free Trade," is in wide circulation on Capitol Hill and was lauded on the House floor by Congresswoman Hilda Solis. Spotts is also the publisher of a blog at http://www.gregspotts.com

Robert Greenwald

Robert Greenwald's films have garnered 25 Emmy nominations, four cable ACE Award nominations, two Golden Globe nominations, the Peabody Award, the Robert Wood Johnson Award, and eight Awards of Excellence from the Film Advisory Board. He was awarded the 2002 Producer of the Year Award by the American Film Institute. Greenwald publishes a blog at http://www.robertgreenwald.org.


David Samra

(212) 342-7394

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