Boca Raton, FL (PRWEB) June 6, 2005 - On November 16-
18, 2005 senior executives will gather to uncover and discuss new insights on how consumers live, where they shop, and how they use todayÂs products and brands every day. This watershed event will deliver and interpret the rapidly changing wellness trends impacting consumer behavior and shifting the entire retail marketplace.
This invitation-only summit has been assembled through a unique partnership between The Hartman Group, the leading research and consulting firm on consumer retail insight and wellness trends, and the International Data Group, a global publishing powerhouse producing more than 170 events and serving 100 million professionals worldwide. The event is being sponsored by CMO magazine, a trusted resource for senior marketing executives.
"In this fiercely competitive marketplace, in-depth knowledge of the consumer is not just important Â itÂs critical,Â says Laurie Demeritt, President & COO of The Hartman Group. ÂSuccessful brands need to understand not only who their consumers are, but also how to engage them in a lifestyle proposition that results in purchaseÂConsumer Insights 2005 provides that knowledge."
On November 16-18, in the beautiful and intimate setting of the Boca Resort and Club in Boca Raton, Florida, 150 key professionals will assemble to hear, interpret and discuss proprietary consumer findings developed by The Hartman Group. Intertwined into these research discussions, the audience will hear best-practices from highly successful, senior executives from the world's most successful consumer-focused corporations.
Invited guests will additionally gain valuable perspectives from our ÂConsumer InsightsÂ panel of experts, along with presentations from global consumer marketing authors and consultants. This is clearly the most influential group of consumer-focused professionals ever assembled. The conference findings will provide each participant with a competitive advantage in the marketplace, a premiere networking opportunity, and a glimpse into the burgeoning and evolving wellness consumer opportunity and the revolutionary effect of the consumer shift.
Consumer Insights Summit will commence at 6 p.m. on November 16th and adjourn at 1 p.m. November 18th. Along with the world-class speakers, the event also features networking opportunities, spectacular meals, breathtaking amenities, and a surprise entertainment guest. To learn more about this consumer shift and to reserve a place at the Consumer Insights Summit, please visit http://www.ConsumerInsightsSummit.com
About The Hartman Group:
The Hartman Group is the leading source for in-depth insights into the healthy lifestyle and wellness markets, as well as the American consumer. The organization specializes in the analysis and interpretation of consumer lifestyle, and how these lifestyles affect the purchase and use of health and wellness products and services. The company has extensive databases of specialized quantitative and qualitative research that serve as the foundation for their work. The Hartman Group publishes reports, books, magazines and newsletters on all aspects of the wellness arena, including the areas of retailing, foods and beverages, dietary supplements, integrated healthcare and cultural studies.
About IDG/Lifestyles Ink Division:
International Data Group (IDG) is a leading media, research, and event company. A privately held organization, IDG publishes more than 300 magazines and newspapers. The company features a large network of Web sites -- more than 400 around the world. IDG is also a leading producer of more than 170 events and conferences worldwide, and they provide global market research and advice through offices in 50 countries. Lifestyles Ink is a rapidly growing division of IDG focused on b2b opportunities relating to consumer lifestyle trends.
About CMO Magazine:
Launched in 2004, CMO magazine and its companion website (http://www.CMOmagazine.com) provide chief marketing officers (CMOs) with high-level, strategic information to better manage and integrate the marketing professionÂs diverse portfolio of disciplines. In todayÂs ultra-competitive, real-time marketing economy, the magazine offers its executive readership a mix of practitioner-focused features, horizon thinking, useful tools and practical advice. Through CMO magazine, 25,000 CMOs and other marketing executives gain a better understanding of the role information technology plays in managing customer relationships, increasing market share, and measuring and justifying return on investment. The magazine and its online resource cater exclusively to the unique needs of executive marketers in medium- to large-size organizations, across all industries. CMO magazine and CMOmagazine.com are produced by International Data GroupÂs award-winning business unit: CXO Media Inc.