Former Patriot's Coach Believes High School Football Programs Need Better Video Presentation Tools

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Hall-of-Fame coach Steve Sidwell and his son Brad will use breakthrough video teaching technology to get players smarter this season.

Head Coach Brad Sidwell of Franklin High School in Franklin, Mass. recently fulfilled his dream to coach with his father, former NFL Hall-of-Fame coach Steve Sidwell. As a defensive coordinator with the Patriots, Saints, Packers, Colts and Oilers, Steve's defensive coaching skills, coupled with the teaching capabilities of the Landro® play analyzer, have encouraged head coach Brad Sidwell to believe next season will be Franklin's best yet.

As head coach of the Franklin Panthers for the past 10 years, Brad Sidwell reorganized his program to use his father Steve's talents after Steve retired from the NFL. Influencing the coaching staff and the players Steve helped raise the level of play on the whole, with the Panthers finishing the season 7-4, a better record than the previous two seasons. Brad explained, "I couldn't see having such a great defense resource and not taking advantage of it. The players respect and revere him. They work extra hard just to keep him happy."

Gearing up for his upcoming season, Brad began looking for a video teaching tool as aggressive as his newfound defensive coordinator. All he found were video editing systems. While helpful in newsrooms and in commercial video production, these systems were impractical because he'd have to turn his staff into technical editing specialists to make use of them. Brad explained, "This winter, I seriously studied all our options for video analysis. Video editors were obviously too expensive and complicated for my staff to use. Then Landro came to my attention. It was unbelievable. It's made for true teaching and presenting in front of your team, sort of a video PowerPoint but much easier to use. I am amazed at how it works. It keeps the staff from wasting time doing things that have nothing to do with coaching. The Landro staff has been extremely helpful and their enthusiasm for helping kids get better is contagious."

Brad continued, "The value in having quality coaches, NFL or otherwise, is in using their coaching expertise in video sessions, not in turning them into part-time video editors. Coaches know how to get in front of a team to motivate and teach, but using video tape halts the process. NFL coaches have tons of time, money and editing personnel to organize their video work. Most high school football coaches are also teachers who have to squeeze video review and practice in with everything else."

Steve agreed, adding, "Coaching aside, Landro is a great teaching tool, period. It's a system which is affordable and has many of the same qualities as the systems we used in the NFL. But better still, using Landro is simple and it doesn't require hired staff to complete."

The product, manufactured by IRIS Technologies of Greenburg PA, was produced specifically for coaches to give them tape-less access to any one of 100 games or any one of 20,000 plays. It's like having an Apple I-Pod with 1000s of songs at your finger tips, except instead of music, it features video of plays, training programs, play situations or "themes" like all third downs inside the 25 yard line. With no video tape or DVDs to get in the way, the Landro system is quickly becoming a fundamental tool in football gaming strategy across America.

"Adding technology of this kind is just as big a deal as adding great coaches to your staff," Brad claimed. "It's a whole new way to think about getting better." He and his father both look forward to seeing how their latest addition in technology will impact the season.

In the meantime, even as they plan for the future the novelty of having a New Orleans Saint's Hall-Of-Fame NFL coach hasn't all worn off. "I see him working with kids who have never put pads on before, and can tell he's shocked about their inexperience, but it never shows to the kids," says Brad. "The first time I told him to go help pass out the jerseys; I can still remember the look on his face… priceless."

About IRIS Technologies:

IRIS Technologies is a privately held company that manufacturers and sells digital products that make video easier to use. The Landro website is filled with testimonials from coaches around the country who claim that Landro has helped them win more games and receive more scholarships for their student athletes. The company is currently branching out to other sports and educational markets. Landro play analyzer is being used in colleges and universities for video analysis in counselor training and speech pathology and has recently been installed at the Pentagon to analyze news footage of the war in Iraq. Visit or for more information about IRIS Technologies and Landro® Play Analyzer.


Rob Firment

Landro Media Relations


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