Renowned Strategy Expert and Author Idris Mootee Spoke to a Group of Senior Executives in Europe on how the Crossover of Fashion and Technology will Create a new Wave of Growth

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Idris Mootee, Chief Strategist of Blast Radius Inc. - a global professional services firm that helps businesses deliver innovative and profitable customer experiences, spoke on the subject of "Wearable Intimate Technologies" and "Memory Rich Smart Fashion" that he believed would shape how fashion is being "experienced". Pieces of garment will support the "server" of the clothes and the Internet will play a very important part of this new "user experience". People will ask each other the quesion of "What are you downloading to your jacket today?"

IESE, a leading European business school and ISEM a leading fashion management school organized this senior executive seminar annually to create an opportunity for top management in the sector to reflect on strategy and to discuss growth and innovation opportunities for the industry.

Attendees this year had the opportunity to hear from acclaimed business author and international strategy expert Idris Mootee as he offered thought-provoking concepts on how the crossover of fashion and technology will create a new wave of growth for the industry. Other speakers included Mr. Michele Norsa, CEO of Valentino, Mr. Manuel Puig, Chief Development Officer of Puif Beauty and Fashion Group and Mr. Xavier Mayer, VP of Morgan Stanley covering European luxury goods companies.

Idris spoke on future trends such as "Intimate Technologies" and "Memory Rich Fashion" where individualism and future fashion will be defined more by function -- not only how they look but the way how fashion is "experienced". Pieces of garment will support the "server" of the clothes and the Internet will play a very important channel for sales. Apparel manufacturing will become modular and designers can still design clothes without understanding the technology. Customer experience innovation will drastically transform the fashion and luxury goods industries. In a not too distant future people will ask questions such as "What are you downloading to your jacket today?"

According to Idris, his vision of the future includes a world of socially perceptive wearable devices as fashion accessories; widespread adoption of smart fashion that understand the users context and capable of giving feedback or annotation of social intelligence by adding a dimension of social network information --'plugging in' people into relevant events (sports etc.). He warned of issues like privacy, trust and sharing of contextual information, and people one day will ask the question "Is your smart jacket getting a bit too smart?"

He further suggested that wearable technology can now be deployed to create market ready products but our understanding of interaction models is still lacking when it comes to 'wearable'. How a 'wearer' uses fashion and how the surrounding environment and infrastructure can be harnessed needs to be further explored.

For more information, request an interview or a copy of the presentation please email [email protected] or [email protected] or visit

About Idris Mootee:
Idris Mootee is a business strategist and recognized international expert in marketing. He is the Chief Strategist of Blast Radius Inc, a global customer experience innovation firm. He has a long history of working with senior executives of a diverse client base in a broad array of industries and is widely respected for his insights in current and future consumer lifestyles and disruptive market transformation. He is the author of three books on strategy and marketing and holds advanced degrees in management science and business administration.

About IESE:
IESE Business School, the graduate school of management of the University of Navarra, is located in Barcelona and Madrid. It offers the MBA, Global Executive MBA, Executive MBA and PhD in Management degrees, as well as a wide range of executive education programs for global senior executives and Continuing Education programs for alumni. Founded in 1958, IESE established Europe's first 2-year MBA program, with the support of Harvard Business School, in 1964, began offering the world's premier bilingual MBA program in 1980.

About ISEM:
ISEM, Fashion Management School is a private academic center that arose as an academic response to a growing need for an industrial structure to support fashion and textile companies. ISEM was founded in 2001 and offers an Executive MBA in Fashion Management as well as on-going training to enrich professionals in the fashion world. The aim is to offer the industry vanguard responses through theoretical and practical teaching, taking into consideration market demands and the situation of the international economy.

Press Contacts:
US/Canada inquiries:
Jimmy Carson
1 (617) 722 3355

Europe inquiries:
Carina Gemperle
(+34) 617 301 914

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