PLAYiNDIES and SyncCast Announce Media Products and Services Alliance

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Today SyncCast and PLAYiNDIES announced an alliance that will set the stage for independent artists, labels and content distributors both in film and music, creating an environment that will spotlight the next generation in independent music and film.

PLAYiNDIES will offer a wide variety of integration media products and service solutions that are scalable on a robust delivery platform for distributing and streaming digital media. The Indie music community has faced many challenges, the toughest to date, the budget the marketplace requires to create awareness and generate revenues. SyncCast’s Digital Rights Management, Streaming Media Products, and Content Delivery Network coupled with PLAYiNDIES Promotional, Marketing and Distribution Framework, will capture revenues, eliminate consumer boundaries, offer direct access to sales, and establish a medium that will entice the marketplace and broaden the reach for discovery.

“Instantaneous, worldwide exposure is one of the biggest advantages of using the Internet to launch a recording career,” said Ezra Davidson, SyncCast Vice President of Business Development. “The need for artists to take advantage of these opportunities is significant, and by doing so will accelerate the development of the online film and music business.”

“PLAYiNDIES is very excited to engage in a partnership with a company that is recognized as a leader in digital delivery solutions and remains on the fore front of emerging technology that supports the mainstream film and music industry,” said Jayne Courtney, Principle PLAYiNDIES. “The services offered by SyncCast, benefit and support the PLAYiNDIES business model by providing the tools to promote our ‘creative communities.'” “Recognizing the need for these platforms and services will open the door for independent artists, labels and distributors, promoting independence for the artist and choices for the consumer."

About PLAYiNDIES

PLAYiNDIES is in the business of digitally delivering independent film and music to a niche market worldwide while also serving as a launching pad for emerging and established artists with an edgy pop-culture twist. Together with our partners, we offer artist, direct access to sales, distribution promotional and marketing tools that can and will work in the Marketplace today. As part of this partnership, PLAYiNDIES will work together, offering SyncCast™ streaming media products and services designed to create, protect, manage, and/or distribute digital media for independent artist, labels and distributors to broaden their reach for artist discovery, development and to generate revenues in the marketplace today! For more information: http://www.playindies.com

About SyncCast:

SyncCast provides solutions for secure delivery of digital media and related data via the Internet and other media (DVDs, CDs, etc.). SyncCast is also a leading Content Delivery Network (CDN), globally load balanced, utilizing multiple tier-1 Internet backbones. The company offers XML/SQL based tools for managing, ingesting, integrating and delivering digital media to various systems of any enterprise. SyncCast applications are built using Microsoft .NET technology, C++ and C#. SyncCast clients include: EMI Music Group, Universal Music Group, Billboard Radio, Microsoft, Lions Gate Films, Warner Bros. Studios, Forbes.com, American Film Institute, CinemaNow and others. SyncCast is privately held.

SyncCast uses Microsoft® Windows Media Rights Manager to build its DRM Solution technology to protect copyrighted materials online and other traditional media, such as DVD-ROMs or CD-ROMs. It provides real-time reporting of content licensing and consumption, including the time and date the content was licensed, the country, state and city the content was licensed, and what was licensed, by file name, byte size, or the end user licensing agreement. For more information about SyncCast, go to: http://www.synccast.com

Contact:

Dawn Restaino

SyncCast

(877) 796-2786 Ext. 3716 ph

(888) 927-3329 fx

dawn@synccast.com

http://www.synccast.com

Contact:

PLAYiNDIES

(604) 731-5007

(604) 731-5015 fax

info@playindies.com

http://www.playindies.com

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Jayne Courtney