Forecasting Software Turns into Online Forecasting Service Aimed at Providing Timely Forecasts of Sales, Market Share, Pricing

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Forecasting software needs to provide sales, market share, and pricing input for business plans in a more responsive fashion. Market Share Forecaster, the online forecasting service from MarketShareCentral, Inc., seeks to do just that.

Forecasting software for PC users has been provided by MarketShareCentral, Inc., of Cary, North Carolina, since 1995. But when the company was ready to release version 3.1 of its forecasting software, used in the business-to-business marketplace for forecasting sales, market share, and pricing, it was clear that the product was now practical enough for any businessperson to take advantage of, via the Internet. The Internet also offered more cost-effective worldwide access, allowing for broader price appeal. So MarketShareCentral decided to convert its PC-based forecasting software into an Internet-based sales, market share, and price forecasting service. They named the service, Market Share Forecaster.

Like its predecessor, MarketShareCentral’s PC-based forecasting software, development of Market Share Forecaster was guided by analyzing the marketplace performance of real companies of all sizes. That was coupled with remote and face-to-face user testing of the new forecasting software (Internet-based Market Share Forecaster). Market Share Forecaster is now available online at http://www.marketshareforecaster.com, assisting companies that sell products and services in the business-to-business marketplace. There they can forecast sales, market share, and pricing. The company’s testing of the online forecasting service shows that users generally familiar with their markets can complete a forecast in 20 to 30 minutes.

“Forecasting software needs to more readily provide the key elements of any company’s business plan; sales, market share, and pricing. Business plan updates necessitated by changing market conditions must also be provided in a more timely fashion. Turning our forecasting software into a practical online forecasting service is an important step in that direction,” said Robert Sevio, President of MarketShareCentral, Inc.

Bob Clapper, President, Saros, Incorporated, said, "Market Share Forecaster provides a streamlined no-nonsense way of determining market potential for our products and services. The bottom line is that it guides you to favorable market opportunities and away from those that are unfavorable. It is much easier than using PC based forecasting software because it is presented in a clear bite-sized fashion.”

One unique feature of Market Share Forecaster is its ability to forecast a pricing ratio that the forecasting company should employ against its leading competitor to achieve its forecasted sales and market share. Also uniquely, not only does the pricing ratio capability account for pricing required in new/high growth markets, it accounts for pricing required in displacement markets, where to make a sale, a competitor’s product must be displaced. The company is a leader in analyzing markets from the viewpoint of these two basic market types and knows of no other forecasting software, PC-based or otherwise, offering this capability.

About MarketShareCentral, Inc.:

Since 1995 MarketShareCentral, Inc. has provided forecasting software and strategic marketing and sales services to a variety of companies worldwide. The company provides solutions that are focused on enhancing business planning decisions. MarketShareCentral also builds strategic partnerships with innovative technology companies that help to deliver first-class Internet-based services to businesses worldwide.

Contact:

Robin Lee

robin@marketsharecentral.com

(919) 469-0535

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Robin Lee
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