Asian Travel Giant Goes Global

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Must Group, AsiaÂ?s largest online travel company, re-launched their global travel brand earlier this month. The Web site can be found at http://www.VoyageNow.com and boasts over 63,000 hotels listings in 174 countries and 13,755 cities around the world.

Must Group, Asia’s largest online travel company re-launched their global travel brand earlier this month. The Web site is called http://www.VoyageNow.com and boasts over 63,000 hotels listings in 174 countries and 13,755 cities around the world.

Must Group has already earned a global reputation as a specialized online Australasian hotel retailer. While fully intending to continue to grow in this market, the company felt they were ready to take the global leap. VoyageNow has been operating online since 1998 and has already achieved a turn over of $80 million USD from 1.5 million room bookings, but, until now, its core focus has been to build its extensive list of hotels around the world and negotiate the best possible prices for its customers.

Ready and able to tackle the ever growing global online travel market, VoyageNow have committed to a multi-million dollar advertising budget and plans to spend most of it in search engine marketing. VoyageNow have engaged an Australian company, called e-channel online, to manage their search engine marketing campaign which started only two weeks ago but is fast building momentum.

The Website was rebuilt by e-channel online between January and May 2005, and in that time it was optimized for natural search engine traffic. This process will continue indefinitely as optimization is an integral part of the Web site design. One of the key differences between VoyageNow and its competitors is that it only retails hotel accommodation and does not directly sell other products such as cruises and car rentals.

VoyageNow is actively building relationships with other travel partners so as to offer its customer other travel related products and services. So far over 13 car rental companies have partnered and it’s expected that many more partners will follow in the coming months. This is a perfect opportunity for related travel companies to leverage VoyageNow’s extensive marketing push. VoyageNow is currently only advertising in Australia and the United Kingdom, but intends to progressively tackle other world wide markets in the coming months.

For more information contact:

Frank Grasso

e-channel online

61 8 8415 5110

http://www.e-channel.com.au

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