The NBA Finals are Coming June 9 – How Far Would You Go for Your Team to Win?

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41% of Lavalife® singles polled would streak the game!

The 2005 NBA Finals will begin on June 9 and Lavalife singles said they would go to great lengths to help their favorite basketball team win. While they may meet security on the other end of the court, 41% of the 2,445 singles polled said they would streak the game to ensure their team was victorious. 20% wanted their team to win so desperately that they would clean the entire basketball arena by themselves.

Lavalife Corp. commissioned three separate surveys to gauge singles sentiments and preferences, generating over 16,000 responses. Other interesting findings from the online poll, which was conducted the week of May 2, 2005 during the first round of the NBA Playoffs, include:

  • Star Power: Who’s Your Favorite Celebrity Fan? Shockingly, an overwhelming number of single men polled would rather see Jack Nicholson (61%) courtside at a basketball game than the Brazilian hottie Gisele Bundchen and her superstar sweetie Leonardo DiCaprio (10%). Sexy power couple Justin Timberlake and Cameron Diaz garnered 18% of the vote, and Spike Lee, 9%.
  • Got Game? 53% of Lavalife singles think the plush surroundings of a luxury Skybox are the best place to sneak a kiss given the chance while 10% of the 8,430 singles that responded would be bold enough to make a move in the stands. You might want to keep an eye on your neighbor – you never know where you might click!

Forget the arena, The Ultimate Pick-Up Game is coming to Manhattan just in time for The Finals as Lavalife hosts two NBA Finals viewing parties thrown exclusively for singles at the world’s only NBA Store on Fifth Avenue. During these parties, singles will find out if they “got game” while watching the actual game on TV and enjoying complimentary snacks and beverages while taking part in Finals-themed icebreakers and saucy halftime shows. To register, fans must log onto http://www.lavalife.com/nba or http://www.nba.com/lavalife.

Lavalife’s unique approach celebrates and enhances the single lifestyle, rather than focus solely on relationships, and offers a personalized and interactive social journey for young, trendy singles. For more information on Lavalife – and to review the results of other sexy singles polls, please visit http://www.lavalife.com.

About Lavalife:

Lavalife Corp., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with revolutionary offerings like Lavalife Mobile (http://www.lavalifemobile.com). Founded in 1987, Lavalife markets its web and telephone products in over 60 markets across the United States, Canada and Australia. Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted over six million unique members who exchange 1.3 million messages every day. For more information on Lavalife, visit http://www.lavalife.com/corp and http://www.lavalife.com/mediaroom.

About the World’s Only NBA Store on Fifth Avenue:

Sports fans from around the globe know that their destination of choice is the world’s only NBA Store, located in New York City, which has become the ultimate basketball shopping experience since opening in September 1998. Beyond offering the world’s most comprehensive collection of NBA and WNBA merchandise, the NBA Store brings fans up close to their idols with regular in-store appearances by some of the biggest names in sports and entertainment.

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Missy Hermann
Lavalife
212-242-9353-153
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