Advanced Media Productions Introduces a Service That Dramatically Lifts Web Site Conversion Rates: Services Push Conversion Rates Well Beyond the Standard 2-5%

(PRWEB) June 8, 2005

Advanced Media Productions, a full-service Boston area-based Internet Marketing Aggregator and Web Development Company, has developed a mix of services proven to increase Web site conversion rates, which can greatly impact a business’s revenue. Each service includes a series of Web site alterations geared towards persuading more visitors to take action and ensures the site appeals to every type of visitor - those needing more information, those who are ready to act, and those unsure about what they want.

“If you’re serious about generating revenue via the Web, you need to focus on Web site conversion, “ says Louise Rijk, Vice President of Sales & Marketing, Advanced Media Productions. “With rising keyword prices and the increasing cost of natural search engine optimization, getting visitors to a site isn’t profitable unless they take action. Driving visitors to take action is the foundation of these Web site conversion services. The services included in each package are designed to capture a visitor’s attention and guide that visitor through the site, eventually leading to a sale or lead. To go beyond the average conversion rates, you have to understand that there’s a process behind conversion and there’s a science to that process.”

The science behind Advanced Media Productions Web Site Conversion Optimization packages is based on aligning a business’s sales process with the individual visitor’s buying process. The elements of the basic package include navigation, content organization, copywriting, conversion structuring, and confidence building, while the comprehensive package includes scenario design, persona development, wireframing, copywriting, prototyping and Web site analytics.

“Increasing your conversion rate by a few percentage points can have a huge impact on your revenue - that’s why it’s critical to understand and influence visitor behavior,” says Rijk. “Our Comprehensive Web Site Optimization Package thoroughly examines and refines 10 critical site elements which, working together transform a Web site into a sales and lead generation machine. Both packages achieve the same thing - they align a business’s sales process with the visitor’s buying process - just to a different degree.”

Advanced Media Productions is introducing these Web site conversion services at a time when the online marketer garners an average conversion rate stands at 2-5%. With 95-98% of all Web site visitors leaving a Web site without taking action, achieving a high ROI can be difficult for some Internet marketers.

“Whether it’s requesting more information, signing up for a newsletter, or purchasing a product, the mix of services in each package will persuade each and every visitor to act - regardless of the visitor’s intent when he/she first landed on the site. Structuring a site to cater to multiple behavior patterns engages visitors and inspires action. These packages are structured serve not only the needs of online businesses but the site visitors as well. The result is a business that achieves its objectives and a visitor that has a pleasant user experience. It’s a win-win situation.”

For more information about Advanced Media Productions’ Basic and Comprehensive Web Site Conversion Optimization packages, visit the Advanced Media Productions’ Web site (http://www.advmediaproductions.com/conversion_enhancements_top.html?engine=PR06062005).

About Advanced Media Productions

For the last eight years, Advanced Media Productions has been a leading Internet Marketing aggregator, providing small and mid-sized businesses with online marketing and Web development services including Web site design, Web development and integration, managed hosting, search engine marketing, Internet marketing and e-business consulting. For more information visit http://www.advmediaproductions.com.

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