Modern, Green Lifestyle Radio Show to Debut on the VoiceAmerica™ Health & Wellness Channel

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Vivavi.com Founder, Josh Dorfman will host Â?The Lazy EnvironmentalistÂ? starting June 6th

Beginning June 6, 2005, a new internet talk radio show will explore the emerging possibilities for effortlessly greening our modern lifestyles. “The Lazy Environmentalist” will air on the VoiceAmerica Health & Wellness Channel (http://www.health.voiceamerica.com/), the destination for live internet talk radio, as a source for style savvy consumers interested in protecting the planet without skimping on design. With topics including alternative and complimentary care, mental health, anti-aging, food and nutrition, weight loss, kids’ and teen’s health, women’s health, men’s health and sexuality, the VoiceAmerica™ Health & Wellness Channel provides education, interaction and advice on key issues in a variety of health related topics.

From eco-fashion and sustainable furniture, to hybrid cars and solar charging backpacks, the last few years HAVE witnessed an explosion of ecologically-minded activity within the design community. “The Lazy Environmentalist” will highlight the products and services as well as the designers and entrepreneurs who are making the modern green lifestyle a reality. Josh Dorfman, founder and CEO of Vivavi.com, a destination for contemporary, eco-friendly fashion, furniture and furnishings, is the host and co-creator of the show.

“Most of us care strongly about the environment and most of us are pretty lazy when it comes to doing something about it,” says Dorfman. “Now it’s not only easy, but totally cool and design-driven.”

The Lazy Environmentalist will air live on Mondays at 4 pm. Eastern (1pm Pacific) at http://www.health.voiceamerica.com/ The show begins on Monday, June 6th with initial guests to include Graham Hill, founder of Treehugger.com, a fast-growing web magazine that is the definitive source for modern, green lifestyle trends. Treehugger’s network of global writers continually combs the planet for cutting-edge, environmentally responsible products and ideas.

The first show will also feature David Hermance, Executive Engineer for Environmental Engineering at Toyota Technical Center U.S.A. Representing one of The Lazy Environmentalist’s key themes – sustainable transportation -- David will discuss hybrid automobile developments at Toyota and throughout the automobile industry and offer a glimpse into the nation’s sustainable driving future.

The show can be heard live on the VoiceAmerica™ Health & Wellness Channel by logging onto http://www.health.voiceamerica.com/ every Monday at 1PM Pacific (4PM Eastern), with re-broadcast at 1AM Pacific (4am Eastern). Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-369-3742. Archives of his past interviews will be available On Demand at http://www.health.voiceamerica.com/ or at http://www.vivavi.com/

Each week the hour long talk radio show will cover a different aspect of contemporary green living including eco-fashion, sustainable furniture, green building and architecture, eco-travel, and sustainable transportation. Dorfman’s guests will be the designers and entrepreneurs who are actively pushing sustainable living into the mainstream.

“This intense conversation has been going on within the design community for a long time about how to integrate environmental principles into mainstream products and services,” says Dorfman. “However, it’s just within the last couple of years that the forces of technology, commerce and environmental necessity have begun to align in ways that are enabling more and more eco-designers to move from concept to prototype to saleable product, be it a shirt or sofa or luxury high-rise apartment building. Through “The Lazy Environmentalist” we’re sharing these innovative developments with a wider audience.”

Aligning contemporary design with environmental responsibility is a focal point for Dorfman who launched Vivavi.com in 2003 for that express purpose. As more and more opportunities abound for consumers to bring these two interests together, Dorfman is at the forefront of a profound shift towards a modern green lifestyle.

About Vivavi:

Vivavi is the destination for eco-luxury - a new term for a new way of life - the fusion of the ultimate in design with the best of environmental awareness. Through its website, http://www.vivavi.com/, Vivavi offers contemporary collections from cutting-edge sustainable designers, making it easy for consumers to green their modern lifestyles.

About SurfNet Media Group, Inc.

SurfNet Media Group (http://www.surfnetmedia.com/), founded in 1999, is an on-demand media company-- the leading producer and distributor of online, talk radio content, streaming over 100 programs weekly to targeted audiences on its flagship VoiceAmerica™ Channel (http://www.voice.voiceamerica.com/), VoiceAmerica™ Business Channel (http://www.business.voiceamerica.com/) and VoiceAmerica™ Health & Wellness

Channel (http://www.health.voiceamerica.com/).

SurfNet is also pioneering a unique, next generation content distribution model based on its patented Metaphor® iportal, creating innovative “community centers” that can transform virtually any web site into a broadcast portal for the syndication of online content, including on-demand libraries, webcasts, MP3 downloads, podcasts, ecommerce, community links, blogs and email.

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Denise Dion