Phil Simms Introduced as New Spokesperson for Aetrex Worldwide

Former Super Bowl MVP represents leading footcare company.

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Teaneck, NJ (PRWEB) June 6, 2005

Former NFL quarterback Phil Simms has joined New Jersey based Aetrex Worldwide, Inc., a leading manufacturer of footwear and footcare products, as their corporate spokesperson. Simms was the MVP of Super Bowl XXI and is currently the #1 football analyst for CBS.

"Our company's mission is to provide exceptional products and services to the millions of baby boomers who want to stay active and continue to live life to the fullest,” says Larry Schwartz, CEO of Aetrex. “For 15 years Phil Simms was a great NFL player for the New York Giants. After retiring he went into broadcasting and quickly became the NFL’s top expert analyst. We believe that he is an outstanding role model for anyone eager to continue pursuing their favorite activities as they enter new phases of life.”

Simms still enjoys a very full life 12 years after his professional playing days ended. He maintains his national broadcasting career while raising three children, running 20 miles a week and walking 18 holes of golf whenever possible. Like many members of his generation, Simms has no intention of slowing down.

“I believe that age is a state of mind and that you can live a very active life well into your 50s, 60s, 70s and beyond,” Simms says. “Aetrex shares this philosophy and has developed exceptional products to help people of any age prevent injuries and enjoy life in comfort. Aetrex has helped me continue to stay very active and I’m proud to be serving as their spokesperson.”

On May 1, 2005, after more than a half century as a leading developer and supplier of footwear and footcare products, Apex Foot Health Industries completed a major rebranding effort that included changing the company’s name to Aetrex Worldwide, Inc. The company also introduced several new styles of footwear including new running shoes, cross trainers, hikers and athletic walkers. In addition, Aetrex recently launched an updated software package, Version 5.0, for it’s popular iStep technology line.

As spokesperson, Phil Simms will be featured in many of Aetrex’s marketing campaigns, highlighting the new shoes and technologies that the company is bringing to market. Schwartz continues, “For over 25 years Phil Simms has represented excellence and endurance. These are qualities that Aetrex builds into every product throughout our line. We’re excited to have Phil Simms on the Aetrex team and are confident that he will help us communicate the unique benefits of our products to consumers throughout the world.”

Aetrex is headquartered in Teaneck, NJ, and currently employs 153 people, including 25 board certified pedorthists. The 59-year-old company is comprised of three divisions – Aetrex Performance Products, Aetrex Technology & Education, and Apex Therapeutic Footcare. For more information, please contact Donille Perrone, Director of Marketing, at 800-526-2739 ext. 325, or visit http://www.aetrex.com .

Phil Simms, the MVP of Super Bowl XXI and a 15-year NFL veteran, is the lead analyst for the NFL on CBS. He played his entire career with the New York Giants, leading them to two Super Bowl titles and capturing 19 team records. Simms graduated from Morehead State University in 1979. He and his wife Diana live in New Jersey and have three children. Simms’ contract with Aetrex was negotiated by Steve Rosner and Bob Philp from Simms’ long time agency, 16W Marketing, LLC.

For more information about Phil Simms, contact Bob Philp at 201-635-8002.

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