ToolButton Inc. Releases Browser-based Web RSS Reader

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ToolButton Inc. today announced the release of a free, web-based RSS Reader that allows Internet users to read the increasingly popular RSS news format without installing any software.

ToolButton Inc., a Canadian developer of software today announced the release of a free, web-based RSS Reader that allows Internet users to read the increasingly popular RSS news format without installing any software. The software can be used within most popular browsers. News items of RSS/blogger channels are displayed in the traditional “3-pane” view.

RSS has become an increasing popular way for web sites to “push” information to their visitors. However up until now, this required the user to purchase and install one of the many RSS Reader software packages on the market. Web RSS Reader eliminates the need to install any software, configure any firewalls or require any technical expertise.

Web RSS Reader is free for users and webmaster/developers and is as simple to use as visiting a web page on the Internet.

RSS is a format for delivering information over the Internet. News feeds, event listings, product updates, corporate information, discussion forums, weather or traffic updates can be provided by RSS. Any frequently-changing information is better presented with this method. The advantage to the user is he does not need to constantly visit web pages to be informed of the latest events. Once subscribed to an RSS feed, the news comes to the user automatically and is available to read when the user is ready to do so.

“Web RSS Reader is a consumer product in the sense it is the end user who will use it”, says Dale Janssen, President of ToolButton Inc., “but our target market is really the webmaster or developer of the website that produces RSS or blogger feeds. Until now, there was no quick and easy way for such a web site to demonstrate the quality and value of the information in their feeds. Even though the feeds were promoted throughout their web site, they had to hope the visitor had a Reader installed and would take the time to open their reader, subscribe to the feed, download the feed and finally review the contents. The visitor had to be really committed to learning whether the site’s feed was of any interest to them.”

With Web RSS Reader, a web site can instantly show the contents of their feed. Users can view the information with a single click of a mouse button. A new window will appear with Web RSS Reader displaying the latest contents of their feed. Webmasters can place a small Web RSS Reader-provided graphic wherever they are promoting their feed that states “View Now!”.

A web site’s feed displayed within Web RSS Reader can be bookmarked or added to Favorites like any other web page. This allows the visitor to return and view the feed at any time.

Availability

Users and Web Masters wishing to use the Web RSS Reader software may do so at http://www.WebRSSReader.com.

About ToolButton Inc.

ToolButton Inc. (http://www.ToolButtonInc.com) is the publisher and holding company of Information Technology orientated web sites including:

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Deb Alloway
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