Portland, OR (PRWEB) June 16, 2005
The relative simplicity of the PRWeb submission process makes a site to help users seem redundant. But with new features being added every week, and new options to explore, having a single resource to tap these capabilities and maximize Press Release results begins to make sense. RichContent.com has taken these needs to mind and created PRWebSecrets.com.
"We've been PRWeb power-users since 2003, and regular users since the company went online in 1997" says Mark Alan Effinger, CEO of RichContent.com, developers of the PRWebSecrets site and ebook. "We needed a tool to help our clients get the highest possible performance from PRWeb, so we could focus on other key components of their marketing and Public Relations campaigns. What came out of it was both a web site loaded with screen shots, and an eBook in Adobe Acrobat(TM) format that could be printed and shared. We like the results we've seen so far, and are continuing to improve the program regularly as our clients are prepared to scale their efforts".
The PRWebSecrets.com web site is easy to navigate, with 3 discrete "chapters" addressing everything from signing up as a new user to submitting and upgrading a press release and maintaining a PR Campaign. Image galleries with distinctive callouts help keep the process from getting too complex. The series of accompanying PRWebSecrets PDF's provide a printable guide to walk through and markup as needed.
The site officially launches June 20th, 2005, just prior to Webmaster World in New Orleans. The site will also provide direct connections to PRWeb's tools and services to help optimize Press Releases via PRWebDirect. Finally, PRWeb's eXpertPR Software and templates is an added bonus that helps users craft Press Releases like a pro.
"We've been diving into the intricacies of PRWeb's Online Visibility Engine(TM) since 2003, and really began to optimize our results over the last 2 years" says Eric Kinney, head of Engineering for http://www.RichContent.com. "If a user can leverage the possible distribution options available with PRWeb, they can get great, measurable results within days of launching a release. If they build a sequential campaign, the results layer and multiply, giving an unmatched value in achieving a massive online presence".
PRWeb is the Ferndale, Washington creator of the Online Visibility Engine integrated into the PRWeb.com interface. Pioneering a program dubbed "Fair Commerce"(TM), the company provides world-leading Press Release distribution for a fraction of the cost of other methods... beginning at free. Founded in 1997 by David McInnis, the company has grown consistently since 2001 to become one of the top 2,000 web sites worldwide as indexed by Alexa. The company can be found at http://www.prweb.com. PRWeb's service bureau for refining and listing client PR is found at http://www.prwebdirect.com.
RichContent.com is a Vancouver, Washington based firm specializing in software to automate and capture the creative process, including eXpertLingo(TM) and eXpertSystem(TM) programs for crafting and adding performance to press releases. The company's tools and services then put those ideas to work through effective promotion and PR. Originally founded in 1986, the founders have spun-off over a dozen technology and product firms, and directed assisted more than 100 clients build and accelerate their businesses. They can be contacted at http://www.richcontent.com. Their web site, to accelerate and optimize PRWeb's Online Visibility Engine, can be found at http://www.prwebsecrets.com.
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