(PRWEB) June 10, 2005
Small and home-based business owners want the answers about how to market a small business on a tiny budget, increase sales, trim the fat, get out of a slump, and make the business run without them. That's why "Small Business Matters," a monthly subscription newsletter, has been so successful and is now in its fourth year of publication.
Small business owners say there's plenty of information about how to start a business, but little for those who are trying to find the best way to run their business in this up and down economy. And busy business owners don't have time to read lengthy articles that take them away from running their business, but need information to keep it growing smoothly. Small Business Matters meets that need with every monthly edition.
"It's extremely informative and I love the fact that it cuts right to the point," says Jacqueline Lynch, owner of Lynch International Business Management and long-term subscriber. "We're all busy these days and the amount of information is exactly the size I need it. I just love ÂSmall Business Matters,Â and I hope it will continue for a long time to come."
Editor Denise O'Berry says that's what prompted her to launch ÂSmall Business MattersÂ in 2002. According to O'Berry, "Each issue addresses the day-to-day realities that cause headaches for small business owners. Targeted toward the business owner with the 'do it yourself' mindset, its purpose is to provide how-to tips and thought provoking articles to motivate business owners into action -- to help them run their businesses better with less stress, and allow more time to pay attention to reaching their business goals."
Each "Small Business Matters" subscriber becomes a member of an exclusive club of small business owners. With a paid subscription to the newsletter, members receive access to every single archived issue back to May 2002. And along with each month's newsletter, members get a small business tool to help them save time and money in their business -- at no extra cost.
ÂIt's because of our subscribers that we can offer this upgraded service for ÂSmall Business Matters,Â" says O'Berry. "Without them we don't exist. We wanted a way to give back to them for the success they have given us and this is our way of doing that."
Small business owners may download a free sample issue of the publication at the "Small Business Matters" Web site: http://www.smallbusinessmatters.com.
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