Silicon Valley Boomer Venture Summit will Focus on Solutions for $2 Trillion-Per-Year Baby Boomer Marketplace

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A June 21, 2005 event at Santa Clara University for venture capitalists, entrepreneurs, corporate strategists, marketers and experts in aging who invest in or serve the 40+ market.

Entrepreneurs, venture capitalists, analysts, corporate executives who are developing products and services for the boomer marketplace and representatives of organizations and foundations that serve the 50+ consumer will gather at Santa Clara University on June 21 for the Silicon Valley Boomer Venture Summit, presented by the Center for Innovation and Entrepreneurship, Leavey School of Business.

"As a market, aging is where technology was 30 years ago, and with the boomer population currently 77 million strong and growing, it is going to be one of the top priorities in the 21st century, " said Mary Furlong, the event producer and founder of SeniorNet.org and ThirdAge.com and Dean's Professor of Entrepreneurship at Santa Clara University. "We are on the frontier of amazing new innovations as the venture community and the corporate community begin to invest in companies that will serve the burgeoning global aging marketplace. This conference will provide those who attend with the market research they need to make smart decisions."

The one day program will open with a White House Conference on Aging (WHCoA) Solutions Forum, during which The Honorable Dorcas R. Hardy, Chairman, WHCoA Policy Committee; Bob Blancato, WHCoA Chair during the Clinton Administration; and Gail Hunt, CEO, the National Alliance for Caregiving will hear testimony from a panel of corporate and venture leaders. This part of the program is open to the public at no charge.

The morning program will include the ribbon cutting for the Smart Home, an exhibit that showcases innovative products and technologies for the boomer home in 2010; A Global Look at Boomer Demographics with presentations by Brad Edmondson, VP, ePodunk.com; The AARP Strategy for 50+ Consumers, presented by Emilio Pardo, Senior Vice President, Business Development, AARP; Investment Strategies for the Healthy Living and Boomer Markets, presented by Charles (Chip) F. Baird, Jr., Founder and a Managing Director, North Castle Partners, the top private equity fund in the healthy living and aging market; and a panel discussion that will explore where the venture community is investing in the boomer market, with Steve Jurvetson, Managing Director, Draper Fisher Jurvetson, Tom Rogers, Principal, ATV Capital, Sean Cunningham, Director, Strategic Investments, Intel Capital, Michael Goldberg, General Partner, Mohr Davidow Ventures (MDV) and Jeffrey S. Zimman, CEO, Posit Science Corporation.

Breakout sessions in the afternoon will provide an opportunity for entrepreneurs to pitch their businesses to the venture capital community and provide a high level overview of the boomer technology and eldercare markets, along with targeted research and a case study of a successful technology product or service.

The afternoon agenda will also include a panel discussion by four nationally recognized business journalists who cover the boomer market. They will report on what they are learning in the field and how the business community can meet tomorrow's needs - both for consumers and for the bottom line. Participants will include Paul Kleyman, Editor, Aging Today, the newspaper of the American Society on Aging; Carolyn Said, SF Chronicle; Janet Kornblum, Lifestyles writer, USA Today and Jane Glenn Haas, Orange County Register.

The final panel discussion of the day will focus on how analysts are segmenting the boomer market and explain how they how they gauge the opportunities in health, travel, retail and online. Participating analysts will include Steve French, Managing Partner, The Natural Marketing Institute (NMI); Heather Hardwick, Vice President, Menlo Consulting Group; Debra Aho Williamson, eMarketer Senior Analyst; and Joyce Reitman, CEO, Tux, Inc.

Event sponsors are: AARP, Intel Capital, North Castle Partners, Sun Microsystems, and Wells Fargo. The organization driving the Boomer Venture Summit is the Center for Innovation and Entrepreneurship (CIE), which is part of the Leavey School of Business at Santa Clara University. The CIE is a center of academic excellence noted for its understanding, professing and active research in providing solutions towards developing tomorrow’s sustainable enterprises.

For more information and to register, visit http://www.boomerventuresummit.com.

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