FeedBurner Advances Capability of its SmartFeed™ Service to Help Content Publishers Extend Subscriber Reach

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The pioneer of RSS feed management services introduces intelligent support for real-time delivery of syndicated content to nearly any device.

FeedBurner today launches the SmartFeed™ Mobile Server, an extension of the company's successful RSS and Atom feed management service that now supports optimization of feeds on the fly for a wide variety of devices. Available as a hosted service tailored for developers creating mobile applications, SmartFeed acts as a proxy server for real-time conversion of any version of RSS or Atom to a version supported by the requesting client. Acting as a translator between client applications and the publisher's feed, the service intelligently and instantly deploys and displays the correct version of the syndicated RSS feed.

“Because mobile clients have a need for implementing a lot of functionality with a very small code base, it is not efficient to parse all nine flavors of RSS and two versions of Atom on the client. Our SmartFeed Mobile Server allows the device to request one version of RSS feed or Atom no matter what the format of the source feed,” said Steve Olechowski, FeedBurner's COO. “This makes the service ideal for developers implementing RSS readers, Podcasting clients, or Photo stream viewers on J2ME, BREW, Symbian, Palm, RIM Blackberry or Windows Mobile platforms regardless of implementation language,” he concluded.

FeedBurner pioneered RSS and Atom feed management and provides publishers with a variety of sophisticated tools for promoting content awareness, monetizing feeds and understanding subscriber traffic and trends. SmartFeed Mobile Server advances these publisher capabilities further by enabling publishers to extend their content's reach onto a variety of mobile devices in a predictable way.

“RSS is a killer app for mobile data users, and the rapid adoption of this vehicle for content distribution provides publishers with an exciting means of reaching mobile subscribers,” noted FeedBurner's CEO, Dick Costolo. “The number and variety of mobile devices and platforms, however, makes it difficult for content publishers to efficiently reach these subscribers in a consistent way. SmartFeed Mobile Server dramatically simplifies this challenge by seamlessly handling any code and content type conversions before the content is sent to the device. Publishers and other content providers can focus on delivering content and unlocking a new source for monetization, while we streamline the subscriber experience.”

The SmartFeed Mobile Server supports the following specifications and formats:

-RSS 0.90, 0.91, 0.92, 0.93, 0.94, 1.0, 2.0, and Atom 0.3 and (coming soon) 1.0

-Feed Item Descriptions with Markup on/off, Images on/off, and external links on/off

-GZIP compression for conservation of mobile bandwidth, developed for localities where mobile data is charged by the kb

-Image transcoding (resizing) for any specified screen size

-Podcasting as well as Video enclosures for 3G networks

-Special adaptors provided for RIM Blackberry MDS server and carrier WAP gateways that would normally not allow RSS content to pass

-Compatibility with FeedBurner Total Stats PRO and FeedBurner analytics

About FeedBurner

FeedBurner is the market-leading feed management and monetization service. The company hosts more than 60,000 combined RSS and Atom feeds for over 40,000 content publishers reaching nearly 2 million subscribers. FeedBurner manages many of the most highly subscribed and well-known syndicated feeds in the world. The company's hosted service processes over 5 million daily views of RSS content including podcasts and video weblogs. FeedBurner is a privately held company headquartered in downtown Chicago.

For more information about FeedBurner and RSS feed management, please visit http://www.feedburner.com


Traci Hailpern




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