Introducing New Audio Technology For The Shopping Center Industry: Cybermedia

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New Directed SoundÂ? system launched by Urban Retail Properties Co. at the ICSC Leasing Convention May 22-25 in Las Vegas

CyberMedia and Urban Retail Properties Co. introduced a new sound system with the ability to deliver audio messaging in a narrow, focused beam at the International Council of Shopping Centers Spring Convention, May 22 – 25, in Las Vegas, NV. CyberMedia’s Directed Sound™ system was showcased in Urban’s 10,000 square foot booth.

“Shopping center management today is about much more than simply operating properties,” said Ross Glickman, CEO of Urban. “As an industry leader, we want to bring our clients innovative enhancements, revenue generating opportunities and methods to truly impact sales performance. CyberMedia is a perfect example of how we increase value for our clients by offering new solutions.”

CyberMedia’s systems deliver audio messages in a targeted area that cut through existing ambient noise without adding to the noise level, thus creating an audio footprint. Thin, disc-shaped transducers send ultrasonic sound in a narrow beam. Shoppers inside the audio footprint hear the message; shoppers outside the beam do not. The revolutionary technology offers increased branding and revenue opportunities for mall owners and provides retailers with a powerful new way to increase sales. The company’s Directed Sound™ systems utilize sound delivery technology, the audiospotlight®, under an exclusive license from Holosonic Research Labs, Inc.

“The Directed Sound™ system puts audio only where you want it,” said John Madsen, CEO of CyberMedia. “Retailers can direct sound to shoppers walking in front of their stores with messaging to support their brand or window displays. Shopping center owners can send directed messages to shoppers in specific areas such as displays, promotional areas, children’s play areas and customer service centers. In-mall directories, promotional and advertising signage become more powerful when audio is added to the static message.”

CyberMedia’s Directed Sound™ system provides a complete package of all that is required for the user to be able to deliver directed audio content to shoppers. This includes content creation and delivery, software to allow for receipt of content over the internet, and the ultrasonic audio equipment which creates the audio footprint. Although clients can choose to run their own audio content through the system, CyberMedia also delivers customized content. Retailers and shopping centers tell CyberMedia what they want to accomplish, and the creative arm of the company takes over to efficiently provide the appropriate audio message.

“The reaction from retailers, mall owners and in-mall advertisers at the convention was extremely positive,” Madsen said.

Through a partnership between the two companies, CyberMedia’s Directed Sound ™ technology will be initially launched exclusively in Urban-managed properties.

About CyberMedia

CyberMedia is based in Oakbrook Terrace, IL. The company provides new, dynamic audio systems for retail advertising in the shopping center environment. Applications include individual retailer promotion, in-mall advertising enhancement and shopping center branding. CyberMedia holds exclusive commercial rights to the unique sound delivery technology for use in the public areas of shopping malls.

About Urban Retail Properties Co.

Headquartered in Chicago, Illinois, Urban Retail Properties Co. is an industry leader in all aspects of development, leasing, property management and marketing. Urban has great depth in development and construction experience, including new developments, major expansions and renovations. The company was formed more than 30 years ago, and is the nation's leading retail third-party manager, managing 40 million square feet of space in 20 states and the District of Columbia. Urban's current developments include Branson Landing, a $420 million, master-planned project in Branson, MO; Providence Town Center, a 140-acre master planned development in Collegeville, PA; and Waterside Place, a 1.7-million-square-fot mixed-use project in the heart of the South Boston Waterfront district in Boston, MA.

Contact information

For CyberMedia:     

John Madsen    

(630) 928-3771    

Cindy Bohde    

(312) 642-2484    

For Urban Retail:         

Connie Dyer

(312) 915-2480


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Cindy Bohde
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