G-Man Music Uses Dramatic Narration and Intimate Whispering in New Radio Commercial for NARIP's Event with Korn/Ferry and WTW Executives

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Promoting a NARIP event with Korn/Ferry and WTW executives at Fordham University and airing on Live365 Internet stations, a radio commercial uses a song from The G-Man's ELECTRO BOP album and alternates between dramatic and intimate narration. The spot was created at G-Man Music & Radical Radio in Los Angeles.

Some radio commercials seem to shout at you, but a new radio spot from G-Man Music & Radical Radio features whispering for part of the announcement.

The 60-second commercial for NARIP (National Association of Record Industry Professionals) promotes a special event entitled "Expanding Careers in a Shrinking Music Job Market," featuring human resources experts Mark Dacey, Senior Client Partner of Korn/Ferry International's Entertainment Media Practice, and Warren Wasp, President of WTW Associates.

"This commercial alerts everyone in the music industry to big opportunities in a market that seems to be getting smaller, so we thought of the dramatic voice for the big part of the message and the whisper for the small part," explains Brian Forest, VP at G-Man Music & Radical Radio.

"It was fun to have the announcer go into an exaggerated whisper at just the right points during the commercial," Scott G stated. "It grabs your attention because it isn't done much in radio."

The commercial, entitled "Whisper," is airing on Internet radio stations via Live365.com. "When the announcer, Johnny Sonik, goes into his whisper, it really catches your ear, no matter where you are when you're listening," Forest stated.

The NARIP event deals with the current state of executive talent in the entertainment industry, strategies for surviving corporate downsizing, and ways to maximize your value to your employer.


G-Man Music & Radical Radio (http://www.gmanmusic.com) creates and produces radio commercials and music for film and TV.


Scott G is recording artist The G-Man, with 4 albums on Delvian Records and iTunes. He is a creative director of NARIP, a member of NARAS (the Grammy organization), and a contributing writer for MusicDish.


The National Association of Record Industry Professionals (NARIP) offers professional development, educational programs, peer interaction, a job bank, a mentor network, a newsletter and more.


Brian Forest, Immedia Wire Service, immedia@pacbell.net, 818-223-8486

Scott G, G-Man Music, scott@gmanmusic.com, 213-369-7619


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