King Fish Media Gets in the Garden with Schultz

King Fish Media has produced The Schultz Growing Guide, a 32-page how-to gardening publication featuring content by the editors of People, Places & Plants magazine. The booklet, featuring gardening content coupled with special offers on Schultz products, is being distributed free of charge at selected retail stores, given to customers who purchase two or more Schultz products.

Salem, MA (PRWEB) June 13, 2005 -- King Fish Media has produced The Schultz Growing Guide, a 32-page how-to gardening publication featuring content by the editors of People, Places & Plants magazine. The booklet, featuring gardening content coupled with special offers on Schultz products, is being distributed free of charge at selected retail stores, given to customers who purchase two or more Schultz products.

Schultz printed 300,000 copies of the booklet for point-of-purchase displays. The guide is not a heavy sell," says Brad Ketchum III, Director of Marketing & Sales at King Fish Media. Its designed to help educate Schultz customers about indoor and outdoor gardening, with a focus on the best types of plants for the layout of a home."

About King Fish Media
King Fish develops unique, groundbreaking Private Media(SM) campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development, webcasts, and expanded events and seminar development.

Private Media(SM) is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media(SM) works to generate highly qualified leads and retain our clients best customers, with the ultimate goal of creating an affinity-based community for our clients.

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaws, SunTrust, Veterans Business Network, Verizon and others.

About Schultz
Schultz, a division of United Industries Corporation (UIC), has been offering consumers lawn and garden products for 50 years. UIC, headquartered in St. Louis, is a leading manufacturer and marketer of products for the consumer lawn-and-garden care and household insect control markets in North America and a leading supplier of quality products to the pet supply industry in the United States. UIC was recently acquired by Rayovac.

For additional information, please contact:
Jennifer ODonnell
King Fish Media, LLC
978-745-4140
jodonnell@kingfishmedia.com

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