Intelligent Video Production and Promotion Drives CD Sales for Rainbow Quartz Recording Artists The Grip Weeds

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With the release of their first music video, "Astral Man," in May 2005, Rainbow Quartz recording artists The Grip Weeds have found that working with visionary video producers and proficient and skillful national video promoters can lead to far-reaching success without breaking the bank.

With the release of their first music video, "Astral Man," in May 2005, Rainbow Quartz recording artists The Grip Weeds have found that working with visionary video producers and proficient and skillful national video promoters can lead to far-reaching success without breaking the bank. The Grip Weeds, described by "The Village Voice" as, ‘“The natural progression from the Who to the Jam to Oasis!,” who released their fourth self-produced, full-length CD in late 2004, Giant on the Beach, worked with Cyclone Pictures of New York City to produce the visually impressive, special effects-laden production. Hip Video Promo of New Brunswick, New Jersey, has easily added "Astral Man" to major market, university and record pool playlists.

The credo of "big budgets don't necessarily mean big ideas" by Grip Weeds founders and brothers, singer/drummer Kurt Reil and guitarist/singer Rick Reil, has proven to be the basis of driving the success of the "Astral Man" video. Their business-savvy background comes from running their own successful recording studio, House of Vibes, founded in the early 90’s with Grip Weeds guitarist Kristin Pinell, in Highland Park, New Jersey. For over a decade, the partners have recorded and produced countless New Jersey and Metro-area bands and artists such as The Smithereens, Richard X. Heyman, The Swingin' Neckbreakers, as well as all four Grip Weeds releases.

Kurt points out, “The real key to success is understanding that being too frugal when it comes to important promotional tools such as creating a video can cost you more in the long run. Intelligently investing in working with experienced visionary talent to create a finished product that has a look of something that far exceeds your budget can be as much an art as creating the music.”

"Astral Man" has the look and feel of a bigger budget video thanks to working with the highly creative producer/director Ken Ross, whose vast experience producing videos for Keith Richards, the Smiths, Aimee Mann, and The Smithereens, helped translate the band’s vision into reality. The Grip Weeds wanted to convey the limitlessness of the time and space continuum rushing through the band for the ‘Astral Man’ video. Kurt had previously worked with Ken Ross of Cyclone Pictures, when he was a member of Richard X. Heyman’s band, and appreciated Ken’s shared mystical-meets-psychedelic visual concept for the song.

Kurt states, “Combined with our common bond of similar musical backgrounds and tastes, it was easy to work with Ken because we could throw out obscure references to pre-MTV music videos and Ken would say, ‘I know exactly what you mean.’ When you’re confident your video producer knows what you’re thinking at every step of the way, the creative process is then effortless.”

The four and a half minute video reinforces the song’s riff-driven melody, vocal harmonies and multilayered guitars, while allowing the special effects and psychedelic image of the band to complement the power and impact of the tune.

The visual strength and power of the video has allowed Hip Video Promo to easily add the ‘Astral Man’ video to playlists in major markets including almost all of Southern California, Philadelphia, Maryland, Sacramento, Seattle, New Jersey and large chunks of New England. With colleges wrapping up semesters, Southern Illinois University with 85,000 potential viewers has added the “Astral Man” video to their final playlist. Additionally, with retail pools a vital part of any band’s music video campaign, inclusion of ‘Astral Man’ on Screenplay’s June 2005 DVD reel is leading to thousands of impressions per day for The Grip Weeds.

Kurt concludes, “We’re very happy with the ‘Astral Man’ video since we feel Cyclone Productions perfectly married the visuals to our music and the strength of Hip Video Promo’s connections has secured the video on playlists across the nation. The reaction from the fans has far exceeded our expectations and that has translated into an impressive spike in CD sales. We’ll surely be working with Cyclone and Hip Video Promo again for the next Grip Weed video production.”

The Grip Weeds will be performing Tuesday, June 14, 2005, as part of the Rainbow Quartz Showcase, at The Delancey (212-254-9920), 168 Delancey Street, New York, NY. Doors: 7 p.m. Showtime: 8 p.m. Grip Weeds take the stage at 9:30 p.m.

For more info about The Grip Weeds, please visit http://www.gripweeds.com and for more info about Rainbow Quartz Records, please visit http://www.rainbowquartz.com

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Christopher Buttner
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