New Active Lifestyle Publication Launches in Orange County--This One Has More "FLAIR"

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SoCal's active lifestyle community heralds the announcement of a new fitness, health and beauty magazine slated to arrive in 92,000 households and 8,000 upscale storefront locations in July 2005. OC FLAIR magazine was created as a resource for the image-conscious consumers of Orange County and the surrounding areas. The magazine's content will cover indoor and outdoor recreation for solo and group fitness enthusiasts, both male and female, as well as beauty topics ranging from invasive to non-invasive personal care options with an emphasis on educating readers.

Orange County's active lifestyle community heralds the announcement of a new fitness, health and beauty magazine slated to arrive in 92,000 households and 8,000 upscale storefront locations in July 2005.

OC FLAIR magazine, a bimonthly active lifestyle publication, will entertain and inform readers with diverse articles on the latest fitness, health and beauty trends in Southern California. Ranked as one of the nation's most physically fit counties, Orange County is a Mecca for energetic, beautiful people. From exciting and challenging outdoor activities such as hiking, surfing, biking and golfing to energetic getaways and breathtaking beaches, the OC has it all. And OC FLAIR has it covered.

The magazine's content will cover indoor and outdoor recreation for solo and group fitness enthusiasts, both male and female, as well as beauty topics ranging from invasive to non-invasive personal care options with an emphasis on educating readers. OC FLAIR will initially be comprised of five departments, Fitness, Lifestyle, Attitude, Image and Results, with plans for expansion over the next year.

"Our primary goal is to bring the image-conscious consumers of Orange County a resource that is both entertaining and relevant to their lifestyle choices," reports Amorena Cervantes, publisher of the enterprising magazine. "Our target audience is both savvy and affluent with average household incomes of $187K +. This market has a demand for the latest information that will make them look and feel their best."

OC FLAIR magazine will be available at select hotels, day spas, doctor offices and many other upscale locations with waiting rooms and lobbies in the Orange County area. The magazine will be direct mailed to 92,000 homes to an audience (identified by a lifestyle data list) with self-reported interests in health, fitness, personal care and self-improvement. Subscriptions will be available on OCFLAIR.com as well as through mail order. Single copies are scheduled to arrive at select newsstands in late 2006.

OCFLAIR.com launched in June 2005, using Infoswell's publication website platform. The site will supplement the print edition with web exclusive articles, interactive message boards, a calendar of events, fitness tools, marketplace directory and much more. In addition, it will serve as an entry point for reader drawings and sweepstakes that are held in conjunction with the bimonthly publishing schedule.

For more information about editorial content, advertising with OC FLAIR Magazine and/or OCFLAIR.com or to reserve your advance copy by subscription, please visit http://www.ocflair.com.

Contact:

Amorena Cervantes

714-221-2752

acervantes@ocflair.com

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