Perfect Wellness and Fitness Solution
(PRWEB) June 16, 2005
During the winter and spring months, men and women flock to fitness clubs - Reza Karamooz calls them "fitness factories" - in a sincere effort to get in shape. But New YearÂs resolutions often subside, and although club memberships are being paid for, they often are not used.
ÂSo many people jump on the fitness bandwagon, and yet very few become fit,Â says Karamooz, who believes that generally, efforts to get in shape are cyclical and predictable, and however well-intentioned they may be, they rarely last.
In response to this pattern, Karamooz - a former engineer - has opened the World's first and only ÂBoutique Fitness ResortÂ®Â http://rezaresort.com in Scottsdale, Arizona. Named REZA Fitness ResortÂ®, it promotes a thoroughly healthy and fit lifestyle, focused on a vigorous cardio program derived from REV (True-formÂ® Indoor Cycling) complemented by a series of Yoga and Pilates classes. Each member is directed into a program best suited for their needs, says Karamooz. The resortÂs style is reminiscent of an all-inclusive 5 star hotel with authentic oil paintings Â fresh fruit, energy bars, green tea, sports drinks and fruit juices, shampoos, soaps, and even toothbrushes and toothpaste are complimentary, and the resort itself is a modern, welcoming, intimate place with state-of-the-art equipment and world-class instructors.
Karamooz recalls the times he spent in Âfitness factoriesÂ with annoyance. He searched everywhere to find the "Perfect Wellness and Fitness Solution". ÂIt simply did not exist under one roof. I attended Spin Classes that were taught by a person with Zero knowledge of proper cycling technique, they were so uninspiring, Yoga classes that were overcrowded and dirty, where you were one of 30 people, and Pilates classes where the instructor had just completed a weekend certification course and now was teaching Pilates,Â he says. He decided he wanted the entire package, a facility - custom-designed and purpose-driven - a place that just felt different to the senses, a place that offered the best of the best, with no hidden fees, with infinite amenities, and without any long-term membership contracts.
ÂREZA Fitness ResortÂ® is all that and much moreÂ Karamooz says. REZA Fitness ResortÂ® puts the individual needs of each member as top priority. With a cap on total number of members and in an intimate and exclusive setting, the resort focuses intently on total fitness and wellness for each member. In addition to REV (indoor-cycling), Yoga, and Pilates, the resort offers many types of expertly taught Belly Dance, Pole-dance, Salsa dance and Latin Dance classes and a variety of massages, including the Tandem Thai Massage (with two massage therapists working together - Exclusive offering of REZA Fitness ResortÂ®).
With the total wellness goal in mind, Karamooz offers a custom-made line of high-end aromatherapy and certified organic skin-care products and a fitness-wear and active-wear line of clothing for women.
Karamooz feels that few people ever achieve their fitness goals in traditional fitness clubs. What is required, says the fitness entrepreneur and expert, is closer attention to the needs of each member, the right mix of fitness activities and a level of perfection and attention to detail that Karamooz feels his Boutique Fitness ResortÂ® has achieved. Of traditional fitness clubs, Karamooz says ÂTheir self-directed fitness programs simply do not work. At $20-$40 per month, people are not making much of an investment to be a member of a fitness factory. They get what they pay for. Year after year as America becomes more unfit, fitness factories increase revenue. At the same time as memberships in fitness factories increase, more Americans are suffering from hypertension, heart disease and obesity. It is obvious that we must take a new approach to dealing with these health issues. We must take on the major health issues of America with exercise and proper diet instead of medicating them. At REZA Fitness ResortÂ® http://rezaresort.com, we do just that. Our program is created to work for anyone, from an athlete to someone who suffers from any of these health epidemics. We help our members have fun in a dynamic and fresh environment to create healthy lifestyles, we're changing lives, reversing the aging process. That's priceless!Â
Karamooz plans to open more Boutique Fitness ResortsÂ®, and is focusing his next efforts on markets in Las Vegas, Los Angeles, New York, San Francisco, San Diego and Seattle. Master city franchises are now available for these and other cities. Since opening the first Scottsdale resort in October 2004, he is overwhelmed with the results he sees in his members Â evidence that wholesome, committed efforts in a desirable environment can work for anyone. ÂThere isnÂt a gimmick here; itÂs an exclusively different level of fitness and wellness, one that worksÂ says Karamooz.
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