PowerAd™ Gives Recruiters Control Over Newspaper Ad Spending

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Recruiters will spend $4.5 billion on newspaper classified ads this year. JobFlash's PowerAd maximizes every dollar by reaching the widest possible pool of candidates.

JobFlash, the leading voice in hourly recruiting, today announced the addition of PowerAd™ to its suite of award-winning recruiting solutions.

PowerAd™ automates the entire hiring process once a newspaper ad is placed by offering applicants a phone and web-based interface to apply for jobs. Since the phone and web interface is in English and Spanish and available 24/7/365, recruiters can attract a larger pool of qualified and employed applicants, those who would not typically apply in person.

“JobFlash has stretched our advertising by allowing us to reach the deepest pool of candidates, including Spanish-language applicants and those without computers,” says Tara Gutierrez, employment manager of the Hard Rock Hotel and Casino-Las Vegas. “In addition, the resume bank allows us to fill future jobs, which in turn defrays advertising costs for those positions.”

“PowerAd gives recruiters control over their advertisement budget and performance. It also ensures the highest utilization of a company's recruiting advertisement spending. HR executives can better understand the performance of various sourcing investments and the cost per hire from each source,” says Reena Jadhav, chief marketing officer, JobFlash.

Forrester Research Inc. estimates that job classified ads in newspapers will generate $4.5 billion in 2005. HR departments invest significantly in newspaper ads but the inefficiencies are estimated at almost 40%. Since ads are reactive and followed by manual processing, recruiters feel compelled to place ads as a safety net. In addition, these ads drive the volume of applicants a recruiter desires, but they also deliver unqualified applicants, a barrage of calls and faxes and the painful process of manual screening to find the right hire.

PowerAd addresses these issues head-on with a simple service that allows recruiters to place a newspaper ad with a tollfree phone number that begins collecting and screening applications - then scheduling the best for an instant interview. PowerAd even collects a phone interview that recruiters can hear on their computers to better evaluate applicants. Recruiters can begin hiring of fully qualified candidates within 24 hours while building of an online resume bank for future hiring.

Executives or VP of HR can now have automated reports that track the efficiency of ad budget as well as true sourcing cost per hire. For the head of recruiting, PowerAd delivers control over the entire process and real-time visibility into job openings and time to hire per position. For recruiters, PowerAd ensures highest productivity by providing each applicant with a JobMail™ box that delivers self-service, automated interview scheduling and status on application by phone.

About JobFlash

Founded in 2002, JobFlash's bilingual interactive telephone and web service automates sourcing, screening, scheduling and paperless hiring of hourly employees. JobFlash registers phone candidates with a powerful JobMail™ Box that enables applicants to listen to openings, apply for jobs, check status, update their information and schedule appointments for interviews. JobFlash clients include leading casinos, restaurants, cruise lines, hotels and retailers.

Contact Information:

Reena Jadhav

Co-founder, Chief Marketing Officer


1825 South Grant Street, Suite 350

San Mateo, CA 94402

(888) 904-6500

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Marcy Zimmerman
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