Research and Markets: While DSL TV is being Introduced in some Developed Markets Around the World, Progress is very Slow in Australia

Dublin, (PRWEB) June 17, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c19232) has announced the addition of 2005 Australia Triple Play - IP, Broadband and Digital TV to their offering

This new annual report on the 'Triple Play - IP, Broadband and Digital TV' market in Australia includes: in-depth analyses of the market and the various trends and developments, market overview and statistics for the Digital TV market, Broadband TV, Triple Play business models, convergence, media centres for the digital home, content and media markets, personal/digital video recorders (PVR/DVR), datacasting and Set Top Boxes.

While DSL TV is being introduced in some developed markets around the world, progress is very slow in Australia. Take-up for Digital TV receivers has improved considerably since broadcasts began in 2001, however by mid 2005, penetration has only reached 650,000 digital TV receivers (including set top boxes) which would classify digital TV still very much as a niche medium.

Advertisers are increasingly being deterred by the networks' long-term audience erosion and constant demands for higher ad rates. This threat is being exacerbated by PVRs that let viewers skip ad, and other platforms such as mobile phones and the Internet that often can reach consumers in a more targeted fashion.

Telstra is currently experimenting with Internet delivered TV and has been buying Internet rights to TV programs from Hollywood producers. However Telstra admits that its broadband network is too slow and will remain too slow for at least another 5 years in order for it to be an attractive enough alternative to watching free-to-air TV.

There may be a better opportunity over the broadband network. For instance, Telstra will soon stream video to BigPond subscribers. Other BSPs can use their DSLAM infrastructure to deliver services (ADSL2+).

With mobile TV becoming available, the industry has been looking at new technologies to deliver such services in a more efficient way. At present, when two mobile TV users next to each other are watching the same TV content, two different mobile channels are used for the delivery. A new technology, known as Mobile Broadcast Multicast Services (MBMS), makes it possible for any users with a particular cell to use one channel.

For more information visit http://www.researchandmarkets.com/reports/c19232

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

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