Whole Foods Magazine 2005 Retailers’ Choice Award Presented to Citra-Solv Natural Household Cleaner

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Whole Foods Magazine presents annual Retailers' Choice Awards for top-selling products in America's natural products retail stores. Naturally-derived, biodegradable, all-purpose cleaner Citra-Solv has won for 2005 in the "household products" category.

Citra-Solv natural household cleaner has been honored with the 2005 Retailers’ Natural Choice Award by Whole Foods Magazine. The award is based on a nationwide survey of natural products retailers conducted annually by the South Plainfield, New Jersey-based trade publication. Awards are presented to the top-performing brands in 16 natural products categories including personal care, organic foods, nutritional supplements and others. Citra-Solv took top honors for household products.

First introduced in the 1980s and the perennial sales leader among natural cleaners nationwide, Citra-Solv is part of a line of naturally derived, environment-friendly household and personal care products from Connecticut-based Citra-Solv, LLC. According to Citra-Solv, LLC founder Melissa Zeitler, Citra-Solv’s continued sales performance in natural products stores is a direct reflection of the product’s own performance in the home. "Long before competitors jumped on the natural products bandwagon, we were offering a highly concentrated, multipurpose household cleaner that’s renewable, sustainable and completely biodegradable," says Zeitler. "Equally important is the fact that, from day one, it was powerful enough to clean as well as any toxic, petroleum-based cleaner on the market." Zeitler says Citra-Solv meets and exceeds the environmental concerns of even the "greenest" consumers. "Citra-Solv has virtually no water, so we reduce the amount of fossil fuel it takes to ship our products. It’s packaged in the most recyclable materials available. Its primary ingredient is a renewable byproduct of the citrus industry. In short, Citra-Solv is the very model for how naturally responsible, yet highly effective consumer products should be produced."

Citra-Solv is a part of the company’s full line of naturally derived cleaning and personal care products for general purpose cleaning, dishwashing, laundry, drains, spot removal, bath and body and more. For more information about Citra-Solv and the other environment-friendly products from Citra-Solv, LLC, call (800) 343-6588 or email mzeitler@citra-solv.com. High-resolution images of the products are available upon request or by visiting http://www.citra-solv.com

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David Ponce
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