Stamford, CT (PRWEB) June 17, 2005
The summer sun is finally back to brighten the days and heighten outdoor activities. Members of AP9 PremierHealthPlus, a leading discount membership program offered by Adaptive Marketing LLC, are sure to take some protective measures so that they can enjoy a happy, healthy summer.
Ultraviolet (UV) rays are the primary cause of skin cancer, a preventable illness that affects about a million Americans each year. Most types of skin cancers appear after age 50, but the sunÂs harmful effects can begin at an early age, so you need to protect yourself against the sun from childhood on. AP9 PremierHealthPlus members can log on to DealPass to access their benefits and get all the information they need, as well as discounts on a variety of healthcare benefits.
Preparation and protection are your two best allies against short and long-term sun damage. Consider following these simple steps:
- While skin cancer can occur anywhere on the body, the face, neck, hands and arms are most vulnerable to sunlight. To protect those areas, cover them with clothing or apply ample amounts of sunscreen.
Try to stay in the shade, especially between 10 am and 3 pm, when the sunÂs rays are the strongest. Apply sunscreen even on cloudy days. UV rays can penetrate clouds and cause damage to your skin.
- Use the correct sunscreen lotion. The label SPF means ÂSun Protection Factor,Â and itÂs always followed by a number the higher the number the higher the protection. Use sunscreen that offers protection against a broad spectrum of sunlight and is water-resistant.
- Sunscreen lotion should be applied to dry skin 15 to 30 minutes prior to sun exposure, and it should be reapplied after swimming or sweating. Apply it all over the body, even on areas covered by your swimsuit or clothing. Make sure you cover your eyelids, ears, nose and neck.
Wear wide-brimmed hats and sunglasses with UV protection. A wide hat can help protect your face and shoulders as well as your hair. (Sunrays combined with pool chemicals or sea salt can spell disaster for your hair and scalp.) While most people tend to look upon sunglasses simply as fashion accessories these days, make sure yours protect your eyes first and foremost.
- Carry along a leave-in conditioner or sun spray for your hair and medicated lip balm for your lips. You need to keep your lips moist to avoid burning and cracking.
After a day in the sun, be sure to exfoliate your skin and apply deep moisturizing creams all over your body. These simple steps can help prevent skin cancer and keep your skin looking more radiant and youthful.
About AP9 PremierHealthPlus
AP9 PremierHealthPlus is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass.com, an online portal for Adaptive Marketing membership programs. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 PremierHealthPlus.
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