eForce Media Inc., a Front Runner in the Online Marketing and Lead Generation Business, Strikes Deal to Acquire Global Direct Marketing Solutions of Irvine, Calif.

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We are very excited with the prospect of uniting our call center and sales expertise with eForce Media's innovative marketing ideas and Web-based technologies to produce the best lead product in the marketplace.

eForce Media Inc., a leading online marketing and media company specializing in the lead generation business, today announced it has secured an agreement to acquire Global Direct Marketing Solutions Inc. of Irvine, Calif. Details of the merger between the two privately held companies are expected to be finalized by the end of August 2005, and financial terms were not disclosed. The announcement was made by Matt Hill, chairman and founder, eForce Media.

eForce Media, based in Santa Monica, Calif., is acquiring Global Direct in a strategic move that would allow the combined entity to close the gap on service to large companies buying Internet leads in the form of an inbound call from a call center, as well as consumer purchase requests generated from eForce Media's Web sites. eForce expects to maximize its return on investment and realize substantial increases in gross margins, by offering a "call in" opportunity to Internet users who wish immediate contact for a product or service. This will also give eForce the ability to further qualify any lead generated online vastly improving the experience for consumers and the businesses seeking these consumers.

"We are pleased to announce the addition of the Global Direct Team to head up our Insurance Lead Generation and Call Center Division," says Hill. "By combining eForce Media's online lead generation technology with Global Direct's Call-in lead transfer services, our larger clients will be able to realize the benefits of immediate connection with a consumer in the form of a real-time link through inbound calls to a sales center."

Adds Eric Brenner, CEO of Global Direct Marketing Solutions: "We are very excited with the prospect of uniting our call center and sales expertise with eForce Media's innovative marketing ideas and Web-based technologies to produce the best lead product in the marketplace."

The marriage of eForce Media with Global Direct Marketing comes on the heals of eForce's recent development of cutting-edge proprietary technology – LEADMATCHER™ – that allows any size client, from Fortune 500, to the independent salesperson, to capitalize on this competitive advantage at lightning speed.

eForce Media is able to purchase top dollar advertising, while delivering quality leads to their clients with greater efficiency because their bidding system allows them to maximize their revenue per lead.

About eForce Media

eForce Media Inc. is a privately held, venture backed online marketing and media company based in Santa Monica, Calif. specializing in lead generation servicing multiple industries, including: mortgage, debt consolidation, new car purchase, auto finance, insurance, education and credit repair. eForce Media's quality lead generation programs help businesses and prospective customers find each other in a highly targeted and cost-effective manner. Founded in 2002, eForce Media has become a leader in Internet marketing, technology for processing, management and delivery of sales leads to its clients and currently manages over 30 Web properties. More information can be found at http://www.eforcemedia.com .

About Global Direct Marketing Solutions

Established in 2004, Global Direct Marketing Solutions Inc. is a Sales & Marketing company that specializes in identifying, marketing, and selling services and products which offer the greatest opportunity in the current marketplace. GDMS is currently capitalizing on the booming health care industry to provide low cost coverage to the more than 45 million uninsured Americans. Utilizing direct marketing and telesales, GDMS has consistently outperformed other affiliated sales call centers, providing the lowest cost per acquisition for its clients, which include Blue Cross, Blue Shield, Fortis Insurance Company, and American Workers Insurance Services.


Dana Green / Barry Smith

Shepley Winings Diamond Public Relations

(818) 760-7131

dgreen@swdpr.com / bsmith@swdpr.com

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