Decipher Launches Marketing Research Industrys First Automated Reporting Suite

Latest features reduce strain on resources and costs while enhancing accuracy and quality of market research reports

Fresno, CA (PRWEB) June 20, 2005 -- Decipher, Inc., a marketing research service provider specializing in online survey programming, data collection and report product efficiencies, announced today that it has launched a reporting suite that provides users with the ability to automate post field production. The innovative solution is an industry first, resulting in tremendous time savings and labor costs for market researchers while significantly increasing the accuracy and quality of research reporting.

Deciphers new reporting features automate the entire post field production process including clean, labeled SPSS data file generation, open-ended response coding and integration and PowerPoint presentation creation with editable charts/graphs. The process involves parsing data, creating a report, and adding the data to the Client's Secure Report Area. If a report already has been created it will append only new data, e.g. automated updating for tracking studies.

Deciphers automated reporting provides access to survey data online regardless of the data collection method or supplier. Clean data can be pulled down in any format including column binary, WinCross and labeled SPSS enabling analysts to get to the critical data they need in the way they want to significantly shorten the analysis cycle.

With Deciphers automated PowerPoint presentation builder, report production staff can instantly turn cross-tabs from their portal into PowerPoint presentations with editable charts and graphs. The process can cut production time by 40 percent or more.

Unlike other solutions, Deciphers reporting automation provides easy-to-use controls and comprehensive training to ensure our users are removing 40 to 80 percent of the post field labor," said Jamin Brazil, Deciphers CEO. Many of our clients have seen this functionality and have expressed tremendous enthusiasm in implementing it immediately."

One of the marketing industrys largest data collection companies in Canada, Acrobat Research, implemented Deciphers reporting automation solution to enable clients to interact with their data online in real-time, regardless of data collection method. "This new capability transcends our competitors' offerings because customers can not only access any data online, but can begin analysis and even report creation while the project is still in field," said Roland Klassen, President. The ability to generate native PowerPoint presentations with preliminary data and then update tables and graphs once field has been concluded results in significant time and cost savings for us while significantly increasing quality."

About Decipher
Decipher provides comprehensive marketing research services ranging from individual projects to large-scale research programs. The companys flexible solutions meet a wide variety of research needs from traditional data collection to cutting-edge Internet solutions. Through its innovative technology and emphasis on customer service, Decipher offers an unsurpassed level of efficiency and accuracy, building in quality assurance at every step of a project.

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