Owners of ActivSoftware and the Email Application Server, XM Mail Server, Offer $10,000 Software Challenge to the Email Industry

Share Article

For years, SMTP server software was used to send and receive e-mail communications. These older servers, usually freeware, have created many delivery challenges. Most of the time, marketers, CEOÂ?s and even CMOÂ?s are completely unaware of these issues. The owners of ActivSoftware, in central New York, introduced a worldwide challenge to prove their software system (http://www.activsoftware.com/xms) is one of a kind in the email industry.

ActivSoftware (http://www.activsoftware.com) recently put forth what they call the “Email Server and List Management Software Suite Challenge.” The team offers a $10,000 credit via their Web site to any individual, or firm, who can prove they found a software suite that provides all the features included with the ActivSoftware email server and list management suite.

According to Rob Thrasher, CMO, “The most significant part of the feature set is the way XM Mail Server manages the email delivery process. It differs significantly from standard SMTP servers since it is coded in Java using the asynchronous routing core, or ARC, protocol. XM Mail Server is the most flexible and efficient system available. We call it eXtensible.”

Thrasher continued, “Well, we thought it was time to prove what we have been saying since early 2004. Our system provides the most functionality in the email industry. More than any ASP provider of email list management systems and more than any provider of downloadable email server software, bar none. Now if you can disprove it, we will credit you $10,000 in our system for you, or your firm, or any third party to license, any tool, on any level, available through our Web site. If you happen to be a software provider, you also have the rights to resell the license(s) at any price.”

XM Mail Server ensures bulk email campaigns do not offend major ISP’s, such as Yahoo, GMail, AOL, etc. Offensive acts include sending too many emails per connection, sending too many over a given period of time, attempting to resend bounces too often, and many more unintentional intrusions.

The ActivSoftware email suite is available for download, as an ASP tool, or as a combination called a hybrid. Pricing is based on the number of e-mails sent in a given timeframe, also known as the email bandwidth. For the list of parameters that determine the rules of the challenge, contact ActivSoftware to request the list and rules.

About ActivSoftware:

Recently ActivSoftware launched a suite of email software tools. The enterprise-level, email application server, and list management system, bundle ensures email deliverability, whether you’re conducting email campaigns or, in any way, using email for business communications. ActivSoftware was founded by four partners and continues as an employee owned and operated firm. ActivSoftware began building and marketing dynamic Web tools in the ‘90s. They sold the first copy of ActivEdit in 1999 and continued to build dozens of server-side software tools for Web developers.

Additional References:

Database Connectivity:

Bounce Processing:


Contact ActivSoftware:



Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rob Thrasher