CPP Professional Services Launches New Employee Retention Offering

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This release announces an important step in the expansion of CPP, the leading publisher of psychological assessments, into organizational development consulting.

CPP, Inc., of Mountain View, Calif., is pleased to announce new professional services that will help organizations of all sizes increase employee satisfaction and reduce turnover.

At the heart of the new service is an Organizational Effectiveness Survey(TM) instrument administered by CPP consultants. The survey measures the value of a company’s human capital, identifies its key workforce strengths and development opportunities, and provides the foundation for a strategic retention plan. CPP’s consultants can then leverage a suite of assessments, including the Myers-Briggs Type Indicator(R) (MBTI(R)) instrument, to better understand employees’ attitudes toward change, conflict, decision making, and communication. These insights enable organizations to develop and implement programs for more effective human capital management (HCM).

Properly implemented employee retention programs that focus on improving interactions within workgroups while maximizing individual employee job satisfaction are proven to have far-reaching effects on organizational performance. Recent research conducted by The Gallup Organization shows that companies with above-average employee satisfaction ratings have 22 percent higher productivity and 37 percent higher profits than their lower-rated competitors.

“For almost 50 years, clients have used assessment tools like our MBTI instrument to gain valuable insight into their organizations’ workgroup dynamics,” notes CPP consultant Sherrie Haynie, M.Ed. “Now our Professional Services trainers can help these clients bridge the gap from intellectual insight to the creation of actionable and effective retention programs that boost employee satisfaction.”

Too often, retention efforts have been limited primarily to the fields of compensation, benefits management, and recognition. CPP’s retention offering goes beyond these baselines to help companies uncover the interpersonal relationship issues that influence workforce satisfaction and to develop training initiatives that raise satisfaction levels. The positive results of these efforts can be measured in terms of hiring costs, training costs, productivity, and profitability.

Baptist Health Care of Pensacola, Florida, one of CPP’s longtime clients, learned the value of this strategic approach firsthand. Prompted by an industry survey ranking its patient satisfaction level near the bottom nationally, Baptist’s views on employee retention practices underwent a sea change as the organization realized the impact low staff morale and high turnover had on patient satisfaction. Working with CPP and its MBTI instrument, Baptist began a multiyear program that ultimately reduced its turnover from 33 percent to 13 percent and raised its patient satisfaction ranking to first. Baptist also garnered a Baldrige Award along with national recognition from Fortune, Training, and CIO magazines.

According to Brian Jones, director of people development for Baptist, “The Myers-Briggs(R) assessment taught our managers to avoid spatial blindness—the belief that ‘everyone is just like me.’” This is just one of many success stories that prompted CPP to develop a retention-specific offering.

Visit http://www.cpp.com/retentionsolutions for more information on CPP’s retention solutions, Professional Services, and assessments.

About CPP Professional Services:

CPP’s wide range of training, research, and technology services make it easy for any organization to employ CPP’s assessments and related applications as part of a comprehensive training and organization development program. CPP’s team of experienced consultants and product researchers partner with clients to analyze their OD and training needs; define appropriate solutions; create a cost-effective service delivery schedule; and demonstrate their programs’ strategic impact on the organization’s bottom line.

About CPP, Inc.:

CPP, Inc., is a leading provider of innovative assessments and training tools administered by professionals to meet individual and organization development needs. Its hundreds of offerings have been used by millions worldwide for nearly 50 years in such applications as leadership development, coaching, team building, retention, and career management. CPP’s research-validated products include the Myers-Briggs Type Indicator (MBTI), Strong Interest Inventory(R), Fundamental Interpersonal Relations Orientation–Behavior(TM) (FIRO-B(R)), Thomas-Kilmann Conflict Mode Instrument (TKI), California Psychological Inventory(TM) (CPI(TM)) 434, CPI 260(TM), and Parker Team Player Survey assessments. To learn more about CPP and its products and services, visit http://www.cpp.com.

Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are registered trademarks of the Myers-Briggs Type Indicator Trust. Strong Interest Inventory, FIRO-B, and Davies-Black are registered trademarks and Fundamental Interpersonal Relations Orientation–Behavior, California Psychological Inventory, CPI, and CPI 260 are trademarks of CPP, Inc. Organizational Effectiveness Survey is a trademark of Performance Dashboard, Inc.

For more information please contact:

John Neely

Hawthorne Associates

Phone: 978-745-4878

Fax: 978-745-2553

Leah Walling

CPP, Inc.

Phone: 800-624-1765, x291

Fax: 650-623-9273

Booth #2817 SHRM Expo

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