Vincent Foods’ Oh Mama! “Delicious Nutrition for a Healthy Pregnancy” - Wins Innovation Award at 2005 International JPMA Show

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Oh Mama!, the nutrition bar designed for perinatal women, was selected for the Innovative New Product Award at the 2005 International Juvenile Product Manufacturer Association (JPMA) show last month in Orlando, Florida.

Oh Mama!, the nutrition bar designed for perinatal women, was selected for the Innovative New Product Award at the 2005 International Juvenile Product Manufacturer Association (JPMA) show last month in Orlando, Florida. Judging in the competition was based on the product’s innovation, marketability, trend setting potential, appeal, and usefulness. The JPMA show attracted four hundred and fifty exhibitors and thousands of new and innovative products.

What makes Oh Mama! so innovative and different from other nutrition bars? It is not simply a prenatal vitamin inside a nutrition bar, but a product designed to fill the nutritional “voids” in a typical diet. Importantly, Oh Mama! delivers difficult-to-get nutrients while avoiding already-abundant vitamins and minerals that, in excess, can be dangerous to a developing baby.

More specifically, Oh Mama! is the only nutrition bar fortified with DHA, an Omega-3 fatty acid, critical for a baby’s brain, visual and central nervous system development. Unfortunately, there are not many sources of DHA in the typical American diet. Pregnant women, in particular, do not get enough of this important nutrient because they are cautioned to limit consumption of certain types of fish (a major source of DHA) due to concerns about mercury intake.

Furthermore, Oh Mama! contains other nutrients that are often difficult for pregnant women to get in sufficient quantities including calcium, iodine, magnesium, iron, and folate. Just as important as what is in Oh Mama! is what is excluded from the bar. Oh Mama! does not contain any vitamin A, zinc, or selenium as these are usually abundant in a woman’s diet and can be dangerous if taken in excess.

The inspiration for Oh Mama! came from, Beth Vincent’s (Vincent Foods Co-Founder and CEO) frustration with finding convenient, healthy and satisfying foods during her three pregnancies. Like most pregnant women, Beth became hungry at inconvenient times and was forced to eat what was readily available. Sometimes that meant eating a pop-tart, french fries, or crackers from a vending machine. When Beth’s doctor found out about some of the foods she was eating, the doctor recommended Beth eat more nutritious snacks for the health of the developing baby. The problem was that most nutritious snack foods just weren’t convenient to bring to work or on errands. Beth saw that many of her friends also had a difficult time finding healthy and convenient foods to eat while pregnant and she decided to pursue a solution.

“I worked with doctors and nutritionists to design a bar that makes it both easy and enjoyable for women to get the proper nutrition at this time in their lives. In formulating this product we looked at what an average pregnant woman eats. We found that even with the help of a prenatal vitamin certain key nutrient levels were inadequate. Oh Mama! is meant to help those of us who can’t eat the perfect pregnancy diet,” explains Beth Vincent.

Dr. Suzanne Trupin, a Board Certified Obstetrician/Gynecologist, Professor at the University of Illinios Medical School and CEO of Women’s Health Practice in Champaign, Illinois has this to say about Oh Mama! ,"I am excited to be able to offer the Oh Mama! nutrition bar to my patients. I only wish the bar had been available when I was pregnant with my children!"

Dr. Barbara Luke, ScD., M.P.H., 2005 recipient of March of Dimes Agnes Higgins Award in Maternal Nutrition and best selling author on maternal nutrition states, “As a nutritionist specializing in maternal and child health, I am always on the lookout for foods that help women get the right nutrition. The Oh Mama! bar is a wonderful source of vitamins and minerals for expectant and breastfeeding mothers. This unique product provides a convenient and delicious source of crucial nutrients often lacking in women’s diets. I wholeheartedly recommend Oh Mama! bars.”

With Oh Mama! Beth Vincent aims to create a stylish brand that helps women stay fit while helping their babies stay healthy. Beth has extensive education and work experience in public health and maternal and child health. She graduated from Johns Hopkins School of Public Health with a Masters in Health Policy and Management. She has worked in health care consulting, volunteered in both nutrition and prenatal clinics and has trained as a doula.

A low-fat, low-calorie, high-protein food, Oh Mama! supports active lifestyles. Oh Mama! bars come in three fantastic flavors: chocolate peanut butter, frosted white raspberry and yogurt honey ($22.50 per case of 15 bars when purchased on the Internet) and can be purchased online at and in many upscale maternity stores nationwide. Oh Mama! bars are also available in an attractive and stylish gift box containing six bars (two in each flavor for $17.50 on the Internet).

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