From Printers to Printing: Free Lyra Webcast Tracks Consumer Mind Shift - Webcast Examines how Consumers are Making Smarter Choices to Meet Unique Needs

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Lyra Research's next Webcast on Wednesday, June 22, at 2 p.m. EDT will explore changes in consumer attitudes toward home printing options. "The Mind Shift from Printers to Printing" is presented by Larry Jamieson, director of Lyra's Hard Copy Industry Advisory Service. The free Webcast has already drawn attention from key printer and supplies vendors and promises to provide insight and analysis of recent changes in the home printer market. Participants may register for the free Webcast at http://www.lyra.com.

Lyra Research's next Webcast on Wednesday, June 22, at 2 p.m. EDT will explore changes in consumer attitudes toward home printing options. "The Mind Shift from Printers to Printing" is presented by Larry Jamieson, director of Lyra's Hard Copy Industry Advisory Service (IAS), and moderated by Charles LeCompte, president of Lyra Research and director of the Digital Photography Advisory Service (DPS). The free Webcast at http://www.lyra.com has already drawn attention from key printer and supplies vendors and promises to provide insight and analysis of recent changes in the home printer market. Lyra's Webcasts offer imaging industry executives an accessible and informal resource for insight, useful data points, and valuable question-and-answer sessions on hot topics in the hard copy hardware and supplies industries.

About the Upcoming Webcast: The home printing market no longer involves simply hooking up a printer to a desktop PC. With the massive shift to laptops and wireless home networks that allow multiple users to share broadband Internet connections, savvy home consumers are looking at new ways to satisfy print requirements. Now that monochrome and color laser printers are less expensive, multifunction devices are widespread, and digital photography is growing in popularity, consumers are looking at many different options to meet their printing needs and are making smarter choices. This Webcast examines the results of Lyra's home user surveys and analyzes how the market has changed recently. Viewers will be able to participate in polls and a question-and-answer segment during the Webcast.

Topics discussed will include:

· shifting patterns and surprising results in home printing;

· the value proposition for consumers' next purchase;

· what type of device consumers will purchase next;

·color laser printers at home;

· increased placements of home networks and their effect on printer purchases;

· color workgroup MFPs hitting the market;

· increasing competition: historical and future price and performance comparisons; and

· which brands are penetrating the mainstream mindset?

The Webcast draws from Lyra's recent report, Consumer Printing Market: Forecasts, Geographic Trends, Competition, Major Events, and Shifts. This comprehensive report describes today's consumer printing market, including ink jet printers and MFPs, personal monochrome laser printers and MFPs, and color laser printers. The report examines how users' print requirements are changing and how new print requirements will drive new market opportunities for vendors. Part of Lyra's 2005 Imaging Symposium Series, this report is value-priced at $299, making it an accessible must-read for imaging industry vendors competing in this market space. Participants may register for the free Webcast at http://www.lyra.com.

Larry Jamieson says, "The increased sophistication of today's home computing environment has had a big impact on consumers' printer preferences. One size no longer fits all. Consumers are shopping based on their unique needs and environment. And the industry is responding with more targeted solutions such as photo printers and more dynamic offerings such as network-friendly MFPs." He adds, "I'm excited to discuss the effects of this mind shift in our upcoming Webcast. The change in attitudes has far-reaching effects throughout the digital imaging industry, and early registrations for this Webcast have validated the enthusiasm among vendors."

Companies discussed include: HP, CANON, LEXMARK, EPSON, DELL, XEROX, SONY, IBM, PANASONIC, BROTHER, SAMSUNG, KONICA MINOLTA, OLYMPUS, OKI DATA, more.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

CONTACT:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

617-454-2658

arebelo@lyra.com

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Andre Rebelo