MarketingSherpa Reveals New Research on Search Engine Marketing Firms and Paid Search Advertising Agencies

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MarketingSherpa's latest Buyer's Guides (BuyerÂ?s Guide to Search Engine Optimization Firms and Buyer's Guide to Paid Search Advertising (PPC) Agencies) reveal new research on pricing, staff size, client names and growth of the industry. More information is available at http://SearchMarketing.MarketingSherpa.com.

MarketingSherpa’s research team conducted an exhaustive study of 188 SEO firms and Paid Search agencies while preparing their latest Buyer’s Guides, Buyer’s Guide to Search Engine Optimization Firms and Buyer's Guide to Paid Search Advertising Agencies. These 188 agencies are competing for over 10,000 client accounts, from American Airlines to Zagat, all ready to spend anywhere between $500 to $10,000 per month.

Among the revelations are:

  • Client-to-Staffer Ratio: a surprising figure at 7.5 clients per expert SEO staffer and 4.2 clients per expert PPC staffer
  • Professional search marketing is still costly: there really are no *economy* level agencies available
  • Over 75% of firms researched use a consulting fees pricing model: by the hour or the project

For more information on these key points or to see all 188 agency profiles, check out MarketingSherpa’s new Buyer’s Guides: http://SearchMarketing.MarketingSherpa.com

About MarketingSherpa, Inc.

More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa publishes a wide range of Metrics Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site http://www.marketingsherpa.com.

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June Holaday
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