El Segundo, CA (PRWEB) June 22, 2005
The latest quarterly report from DVDmarketer.com puts a new spin on the popular board game/toy category of DVD Games. The report explores the applications of DVD Games as branded marketing and activation mechanisms. It includes the results of a nationally representative consumer survey and a poll of promotion marketers as well as frameworks for building promotional DVD Game concepts. The full study is available for free at: http://www.dvdmarketer.com
The consumer survey found that a majority of consumers place a high value on DVD Games given as promotional marketing items. 59% of responding consumers would value a promotional DVD Game as much as or more than free music downloads, CD-ROM Games or free DVD rentals. However, awareness of DVD Games was low among promotion marketers. Nearly 60% of polled marketers had never seen or experienced a DVD Game.
ÂEntertainment marketers are missing out on a powerful partnership activation tool with DVD Games. Product placement in video games is becoming very popular, and branded DVD Games share a key benefit with video game placement: the audience viewing the integrated brand impressions is far more captive than multitasking-prone television audiences,Â said Brian Ring, President of DVDmarketer.com. ÂProduct placement in video games is also getting expensive to do; building a custom branded DVD Game is actually more cost effective than most people think.Â
The Report also features an interview with Chris Pizzurro, Vice President of Multimedia Marketing at Turner Broadcasting Sales. Topics covered include online gaming & partnership activation, product placement & integration, and the untapped interactive potential of DVD.
This is the latest in a series of free research reports published by DVDmarketer.com on the world of digital video. DVDmarketer.com provides a unique perspective by combining its broad understanding of the digital video advertising landscape with specific knowledge of exploiting DVD technology for alternative advertising and integrated marketing purposes.
About DVDmarketer.com LLC
DVDmarketer.com is a market research publisher focused on the digital video marketing landscape. In partnership with Comchoice, the company delivers high-impact marketing solutions by exploiting the consumer popularity of DVD and DVD Games. Marketers can activate, amplify, and extend any existing initiative with a custom DVD marketing program thatÂs interactive, innovative and integrated.
Brian L. Ring
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