Lex Sisney, Co-Founder of Commission Junction, Launches New Technology Company Combining E-Learning, Coaching and Savvy System Support

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New delivery system responds to need for self-help and professional-help in a hurry.

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a course. a coach. a radical approach.

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Lex Sisney, co-founder of Commission Junction, the world's largest affiliate marketing provider, has targeted a new need and designed a new solution to fill it. Sisney, Inc. launched its portal for "a course. a coach. a radical approach." on June 21, at http://www.sisney.com. The new venture combines entertaining, interactive e-learning, one-on-one personal coaching via telephone, and an online delivery system built from the ground-up to accommodate the growing hunger of personal and professional development fans who want their self-help in a hurry.

Sisney, veteran creator of a highly successful technology company that survived the dotcom bust and sold to Value Click for $58 million in late 2003, says, "Commission Junction was an awesome experience in many ways, and it also led me straight into my internal 'wake-up' call. I felt like I was trying to keep five balls in the air at the same time: health, family, career, finances, self. I had a lot of good things going on. But I also had a lot of stress."

In a quest for solutions, Sisney discovered much to support his growing belief that a life well-lived includes more than the mind, and also that a vast body of information is available to people who explore personal development. According to LOHAS 9, the personal development market comprised of books, media, and seminars geared toward "better living" was approximately $6 billion in 2001 and is now a $10.6 billion market in 2005.

"After years of intense study, I felt that Big Ideas – life-changing concepts typically found in a great book or a seminar - could be effectively communicated online, anytime," Sisney says. "But it requires integration of new ideas to make them really come to life, and for me that occurs best through dialogue with an experienced teacher, mentor, or coach. This is the inspiration behind Sisney."

"We've been in development for a year, building our system from the ground up," says Sisney, who is funding the start-up personally. "It's exciting to combine my passion for personal growth, creating technology solutions to serve market needs, and building new businesses that provide jobs and long-term growth potential."

The online e-learning portal launches with one published course, A Deeper Calling, http://www.sisney.com to focus on life purpose, vision and values, with plans to publish one each quarter during 2005-2006. Coaches are licensed by various certifying boards and work virtually, supporting Sisney customers' learning experiences with personal coaching sessions via telephone. The Sisney system matches customers with coaches, has a sophisticated client management panel for coaches, and back-end capabilities for course creation, customer service, and reporting.

Sisney, Inc. is headquartered in Santa Barbara, California. Additional information about Sisney can be found at http://www.sisney.com, by calling Euphrasia Carroll at 805-290-4221.


Euphrasia Carroll



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