Making News 'Sticky' -- Updates Program with Enhanced Quickstart, Adds Suite of PR Software and Services

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Making your Press Release "Sticky", or worth reading is a challenge when you're competing with hundreds of releases every day. helps users get above the online noise with new software program and a suite of technical services to leverage PRWeb's Online Visibility Engine(TM).

Getting above the ambient online "noise" gets more difficult every day with more sites, blogs and hundreds of press releases being released daily. addresses this noise level by creating higher-visibility and a stronger message within press releases, public relations and web sites by fine-tuning PR to leverage PRWeb's Online Visibility Engine(TM).

"Since 2002 we've been committed to leveraging PRWeb's technology, tweaking each element of the submission process to maximize the performance of PRWeb's Online Visibility Engine" says Mark Effinger, CEO of, the developers of "We have measured a two to seven-times increase in online visibility (as measured by Google, Yahoo, PRWeb and Inktomi) by following 21 specific steps in the creation and delivery of online press releases. Our new system helps anyone to make those steps easy to implement, and effective in the development, distribution and control of their message".

A "sticky site" is an old term used to define how long a visitor will remain on your web site. The term has come into new relevence as the shear number of web sites and proliferation of publishing options has multiplied, causing visitors to hop from site to site, not really taking in the full content from any one source. seeks to address this issue by providing the tools necessary to deliver a stronger message, with better relevence, in a more compelling and web-friendly fashion. A free downloadable eBook to help new users of PRWeb is available on the web site.

The software program is called PRWeb-Pro, and is a press release writing tool. It has a database of over 4,370,000 words and phrases (for helping write better press), 600,000+ images (for brainstorming better angles and ideas and providing visual support for your message) and keyword tools to help craft PR that ties into recent events and online searches. In addition, the program comes with Creative Writing, Public Relations, Speech and Presentation Modules that provide a professional, systematic process in developing stronger PR.

In addition to the software are 5 services that RichContent provides to help any PRWeb user gain the absolute highest results from their PRWeb campaign. The services include Link Development, Headline Development, Image Development, PDF Optimization and PR-to-Blog Services. You can find these programs at PRWeb Performance Upgrades.

PRWeb-Pro software is prices at $149, and comes with a matching coupon to add 50% to your initial Contribution to your first PRWeb press release submission.

PRWeb Performance Upgrades are priced from $19.95 to $29.95 each, or as a complete Suite for less than $100. is a developer and marketer of creativity, brainstorming and PR writing software/services. Using a unique web-enabled engine, the software products pull relevant content from search engines, targeted databases and image galleries and provide them in an easy-to-use fashion. The company was founded in 1999 and has helped launch over 100 firms through software, consulting and capital investment. The company can be found at is a startup specializing in optimizing Press Releases published through PRWeb's unique Online Visibility Engine. The site provides informational tools, resources and a free eBook to help PRWeb users get the most from their Press Release submissions. Download the ebook at

PRWeb is the leading online Press Release distribution platform. Through unique relationships with Google News, Yahoo News, Inktomi and many more, an individual or corporation can leverage PRWeb's Online Visibility Engine(TM) to greatly expand their message while reducing costs over other online services. The company, founded in 1997 by David McInnis, is headquartered in Ferndale, Washington, USA and distributes worldwide to over 100,000 media outlets and receives over 8,000,000 page views per month. PRWeb can be reached at

To see more of RichContent's PRWebSecrets Products, please follow these links:

PRWeb eXpertSEO Program completes your PR Submission

eXpertBlog Program maps your PR to a dedicated Blog

eXpertHeadlines attract more visitors, help your PR perform

eXpertLinks provide Spider Food for Search Engines and Visitors

eXpertImage adds the attachments and keywords that make you visible!

eXpertPDF improves all aspects of your Acrobat Files

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