Wilton, CT (PRWEB) June 21, 2005
In a major growth step, Marketing Management Analytics, Inc. (MMA), the pioneer and innovator in advanced marketing analytics, announced that it has added 18 people to the firm, including three new senior-level positions. MMA is an independent operating unit of Carat, one of the world's leading media services companies.
The three new senior-level posts were specifically created by MMA to manage the growing demand for its analytical and Return on Investment (ROI) marketing and consulting services. These include the new Avista by MMA Decision Support Service (Avista DSS), currently in limited release and set to launch next month.
"This major expansion will provide the breadth and depth of expertise we feel is necessary to meet our customers' strong interest in marketing effectiveness and marketing accountability," said Randy Stone, CEO of MMA. "The very favorable response we have received for our new real-time, ROI marketing service, Avista DSS, encourages further development."
Marketing Management Analytics has now expanded to 130 employees and expects to add as many as 25 additional employees by year-end. MMA's new executives include:
Patricia Gavin - Vice President of Business Development, who will lead business development efforts for all MMA initiatives. Ms. Gavin, of Newmarket, NH, comes to MMA from BearingPoint, Inc. in Boston where, since 1996, she was a senior manager responsible for business development and solutions for some of the world's largest organizations. Before joining BearingPoint, Ms. Gavin was a senior project manager for Legacy Technology, now known as AnswerThink, Inc.
Ray Samuels - Vice President, Client Service, who will manage certain of MMA's key accounts. Samuels, of Pelham, NY, comes to MMA from New York-based McCann Relationship Marketing Partners, where he served as vice president and strategic account director, responsible for leading the Microsoft business channel program. Before joining McCann, Mr. Samuels worked as a director at Modem Media, of Norwalk, CT. He also worked as an associate vice president at Credit Suisse First Boston and a senior consultant for BearingPoint, Inc.
Steve Tobias Â Vice President of Implementation, who will oversee the implementation of MMA's Avista offering. Mr. Tobias, of New York City, comes to MMA from BearingPoint, Inc. in New York, where he served as a senior manager in its media and entertainment practice, focusing on implementation of digital content solutions. Before joining BearingPoint he was a senior manager at New York-based Arthur Andersen.
"I am delighted to be joining Marketing Management Analytics, which is at the cutting edge of marketing accountability, helping companies to bridge the gap between measurement and management of ROI," said Mr. Tobias. "MMA is truly a company helping to improve marketing performance."
About Marketing Management Analytics, Inc. (MMA)
MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA's clients include many of the most recognized marketers in the world. MMA has been a unit of Aegis Group, PLC, London (AGS.L) since 1997. For more information about Avista DSS and other MMA services, visit http://www.mma.com.
Wendy Marx, Marx Communications
Tom Mariam, Marx Communications
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