Slow Summer Sales Getting You Down? Use “Words That Sell” for Powerful Marketing Pieces

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Summer is traditionally the season of the business slump. But now you can change that. While your competition is resting on its laurels, you can kick your business into high gear by creating marketing pieces that produce results.

In the summer months, life moves at a slower pace. Summer is the season for backyard cookouts, vacations at the beach, and hanging out at the pool. It’s also traditionally the season of the business slump. But now you can change that. While your competition is resting on its laurels, you can kick your business into high gear by creating marketing pieces that produce results.

But before you spend your entire marketing budget on one promotional mailer, Master Writing Coach™ Dawn Josephson offers a caution: “Summer is slow and funds are tight, so each marketing piece has to be powerful. It doesn’t matter if you’re a retailer selling your merchandise or an author selling your book, using ‘words that sell’ will help your promotional materials stand out from the competition.” Josephson identifies 21 words that sell. Here are the top three. Use them wisely and watch your response rates soar.

1. You/your – “You” is the most powerful word in the English language. Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result of using the Widget 2100,” write, “You will experience increased productivity as a result of using the Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as they love to earn it. So if a benefit of your product or service is that it saves people money or helps them earn more money, state it along with a monetary figure people can grasp. For example: “Using the Widget 2100 saves you money – over $5000 per year!”

3. Health/healthy – The second thing people wish they had more of is good health. People want products and services that are going to either improve their health or not negatively impact it. For example: “Vitamin X improves your health and well being by…” or “Pesticide Y has no known health implications,” or “Product Z is part of a healthy diet.”

Dawn Josephson’s article Words That Sell is available to run at no charge in your publication. Simply include Dawn’s byline and contact information in the article and forward three finished publications that include the article or book review. Dawn is also available for an interview.

Dawn Josephson, the Master Writing Coach™, empowers leaders to master the printed word for enhanced credibility, positioning, and profits. She is a professional speaker and internationally acclaimed author of the book Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $19.95, ISBN 0974496618). Dawn is also the co-author (with Lauren Hidden) of the new book Write It Right: The Ground Rules for Self-Editing Like the Pros (Ground Rules Press, $17.95, ISBN 0974496626).

For more information, a copy of the article Words That Sell, or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, please call 866-372-2636 or send an e-mail to Kimberly@cameopublications.com.

Kimberly King                

Phone 866-372-2636

Email: Kimberly@cameopublications.com

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