Lighting Customization Gives Alluminare National High-Profile Exposure

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Custom lighting expert attracts attention for unique, online customizing.

Alluminare, an online lighting customization business, receives most of its customers through its lighting Web site, but lately, has been getting noticed by some big names. Alluminare lamps have recently been featured in Essence Magazine and on HGTV's hit show "Mission:Organization." The designs have even gotten attention from Martha Stewart Weddings. According to owner Friday Shamblen, the secret is online customization.

Friday Shamblen started her own custom lamp business Alluminare in 2002, in response to a decorating dilemma of her own. Alluminare allows its customers to design and configure their own lighting, including size, shape, color and material, through its Web site. For customers unsure of which shape and size lamp to use, the site also features an online advice tool. Customers can plug in the shape of their dining room table, room size, ceiling height, even whether the room is separate or open to the rest of the house, and the tool will suggest sizes, shapes and styles that will best fit their room layout.

Alluminare's Web presence was established in the summer of 2004, and it has already brought the company high-profile attention. When she needed a lighting vendor for a project on HGTV's "Mission:Organization," Monica Ricci of Catalyst Organizing looked online to Alluminare. A professional organizer, Ricci faced the task of completely redesigning a disorganized couple's loft apartment. She picked Alluminare for new lighting because they let her design exactly the lamp she wanted. "I came in with an idea of the space I had to work with and left with everything taken care of," Ricci stated.

The Web site has also attracted the attention of Essence Magazine. The editor was looking for a vendor who could deliver a "designer look for less," and found Alluminare online, as most customers do. "They contacted us for some stocked items," Shamblen explained, "But when they found out they could design what they needed and we would ship to them, they were very happy and were able to specify the pendant shown." The editor for Martha Stewart Weddings found Alluminare online as well, and worked with Alluminare to customize lamp designs for a summer photo shoot.         

Alluminare was founded in 2002 and creates custom lamps for home, office and retail settings. Please visit online at

For more information about Alluminare's lamp customization and stock lighting, or to set up an interview with Friday Shamblen, please contact her directly at 866 LAMPS 4 U.


Friday Shamblen

Phone: 404 377 2244


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