New Rampage Clothing Company Website Receives Webby Award for Exhibiting Remarkable Achievement as Business Nearly Doubles in Nine Months

Share Article

The Webby Awards, the leading international honor for web sites and hailed as the Â?online OscarsÂ? by Time Magazine has recognized web developer A Far Site BetterÂ?s technologically advanced website as Rampage's online business nearly doubles in nine months.

I love the zoom on the website. One concern people have when ordering clothing online is what little thing are they not seeing? You all have solved that problem with realZOOM by showing us exactly what we are purchasing. Thank you!

The Webby Awards, the leading international honor for web sites, today recognized Rampage.com as Webby Worthy, a distinction made for the first time this year to recognize sites exhibiting remarkable achievement. The site was developed by Santa Monica, CA based A Far Site Better.

Hailed as the “online Oscars” by Time Magazine, The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes musician David Bowie, Virgin Group founder Richard Branson, The Body Shop president Anita Roddick, “Simpsons” creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria.

“The Webby Awards honors the outstanding web sites that are setting the standards for the internet,” said Tiffany Shlain, creative director and founder of The Webby Awards. “Rampage.com’s Webby Worthy selection is a testament to the skill, ingenuity, and vision of A Far Site Better.” Other Webby Worthy winners include the corporate brand sites for Ralph Lauren’s Polo, CNN, Disney, CBS, Chrysler and Capitol One.

Rampage’s customer response to the new site has been absolutely fantastic,” states Francheska Anderson, Director of Rampage.com, “not just in sales volume, which has nearly doubled, but in customer satisfaction as well. Our customers are thrilled by the ease of use, intuitive navigation, product presentation, and of course realZOOM.”

realZOOM is A Far Site Better’s patent pending technology that is the fastest, easiest way for online shoppers to get super close-up views on a product without any extra software or browser plug-ins to download. realZOOM allows Rampage customers to simply mouse over an image, and the zoomed-in portion pops up automatically in real time (even on dial-up) giving the user stunning detail of the products. “Our clothing line comes alive with realZOOM and our shoppers feel like they are seeing the merchandise as if they were in a store and it’s fun too!” states Anderson.

Here are a few of the many email comments sent to Rampage about their new website with realZOOM:

• "I love the idea of zooming in on any item, and it's so simple to use. I’ve never seen a website more in-touch with what I need when shopping online. This feature should improve your sales by 100%! I can really see what I'm getting... I love it!"

• "I am amazed at the convention of your website. The pleasant experience provided by your online shopping due to detailed zoom into the product, the descriptions and image, clear, concise navigation tools and headings and the ability to easily locate and maneuver through, allows one to look forward to visiting your site."

• “I think that Rampage is the best consumer website I have ever visited! I love the attention to detail and that I can actually see the detail in the clothing thanks to the zoom feature. The creators must really have focused on what women want to know & see when they are shopping online. Thank you!"

• "I love the zoom on the website. One concern people have when ordering clothing online is what little thing are they not seeing? You all have solved that problem with realZOOM by showing us exactly what we are purchasing. Thank you!"

• “I just wanted to tell you what a fabulous web site you have. I visited for the first time today, and I am very impressed. You make finding the items that you want and need extremely easy. And I love how the items are displayed, being able to see each item up close just by scrolling your mouse of it! Your site well exceeds that of your competition, and I can't wait to make my first purchase because I am sure the quality of your clothes will be just as great!”

About A Far Site Better

A Far Site Better extends the traditional scope of the web experience to improve and revitalize — or in some cases, resuscitate — a company’s existing website and online profile. A Far Site Better’s real strength lies in their ability to deliver personal attention, combined with their unique award-winning platform technology such as realZOOM (http://www.realZOOM.com). By analyzing a client’s needs, especially in the light of previous experience, A Far Site Better takes their clients to the next level with customized, cost-effective solutions.

About Rampage Clothing Company

Based in Los Angeles since 1982, Rampage’s online clothing outlet augments showrooms and offices in California and New York. Rampage is a recognized leading retailer of young women’s apparel. Rampage also distributes its products throughout the United States and has licenses in Canada, Mexico, Central America, South America and Korea.

About The Webby Awards:

Called the “Oscars of the Internet” by the New York Times, the Webby is the leading international award honoring excellence in Web design, creativity, usability and functionality. Established in 1996, the 9th Annual Webby Awards received over 4,000 entries from all 50 states and over 40 countries worldwide. The Webby Awards are presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: The Creative Group; Adweek, Brandweek and Mediaweek magazines; IDG; Fortune Magazine, The Online Publishing Association and PricewaterhouseCoopers.

About the International Academy of Digital Arts and Sciences (IADAS):

The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 500 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, business guru and author Tom Peters, The Body Shop president Anita Roddick, fashion designer Max Azria, “Simpsons” creator Matt Groening and Real Networks CEO Rob Glaser.

Share article on social media or email:

View article via:

Pdf Print