Research and Markets : 31% of European Enterprises Have Plans to Roll Out Mobile Projects Within the Next Two Years

Research and Markets (http://www.researchandmarkets.com/reports/c19661) has announced the addition of The Enterprise Mobility Market Outlook: Fast growth in mobile solutions, devices, email and security to their offering.

Dublin (PRWEB) June 24, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c19661) has announced the addition of The Enterprise Mobility Market Outlook: Fast growth in mobile solutions, devices, email and security to their offering.

Concerns around mobile security continue to inhibit the uptake of mobile solutions. However, the 'mobilisation' of enterprises is growing, from simple applications, such as email, to more complex processes, such as supply chain management, and it will both drive and require a change in business processes and business models.

The Enterprise Mobility Market Outlook: Fast growth in mobile solutions, devices, email and security is a management report that provides market analysis and forecasts for each sub-sector of the growing mobile enterprise sector, including security, wireless LAN, mobile email and mobile devices. This report details the drivers and inhibitors to the uptake of mobile solutions and provides strategic advice on how to maximise sales and opportunities by considering the best options for vendors targeting the mobile enterprise, including channel distribution and partnering.

Identify the key revenue opportunities for equipment vendors, systems integrators and mobile operators in the growing enterprise mobility market using the findings of this report.

Examining the key issues
- Middleware. Mobilising corporate applications is still primarily a middleware issue. Mobile vendors need to understand how this market will develop in order to be able to position themselves for future success, particularly in the security space.
- Security. There has been much debate lately regarding the applicability of IPSec VPNs and SSL VPNs for securing mobile workers.
Each technology has its own benefits and advantages, but two very distinct uses will emerge and that of one technology replacing the other is wide of the mark.
- Mobility. Two divergent perceptions of mobility exist, business process/workflow transformation and enterprise IP-network extension.
Vendors need to consider if there be a role for these within companies and also a place for each in the market.
- Impact of company size. Opportunities for mobile operators and equipment manufacturers differ radically according to the size of company. Vendors must identify where these opportunities lie, and how best to target them.

The Value Proposition
Benefit from 126 pages of expert insight and proprietary data, enabling you to:
- Identify the drivers and inhibitors of mobile solutions uptake by region and by technology category.
- Develop more effective sales strategies through an understanding of the different requirements, and concerns, of different size companies, from small and home offices (SoHos) to large enterprises.
- Understand the importance of middleware in driving mobile solutions uptake, particularly in the 'mobilisation' of different applications and security.
- Target key growth areas in the enterprise mobility market using the unique market analysis and market forecasts to 2007 contained in this report.
- Create more effective go-to-market strategies by tailoring partnering and channel distribution strategies to specific mobile solutions categories and company sizebands.

Key findings from this report include:
- 31% of European enterprises have plans to roll out mobile projects within the next two years. Although many mobile solutions pilot projects are being rolled, a relatively low proportion of them are actually being turned into full-blown implementations.
- The global market for mobile enterprise solutions is set to grow to $12,115 million in 2007 from $3,276 million in 2004.
- By 2007, enterprise-sized companies will require far greater investment in more complex enabling software (middleware)platforms for new solutions including mobilising complex back-office systems, such as SCM or ERP processes.
- Hardware and components (not including mobile devices) will be the fastest growing segment showing a CAGR of 82% between 2004 and 2007 and accounting for around 18% of total mobile solution revenues.
- The global market for middleware is set to increase to $2,081m in 2006 from $735m in 2004. Front-office applications will account for 33% ($681m) of total middleware revenues.

The answers to your questions...
- What are the key drivers and inhibitors to the uptake of mobile solutions management software?
- Why will datacards represent the best opportunity for mobile operators in large enterprises?
- What are the mobile solutions spending plans of European and US organisations to 2007?
- How do large enterprises represent the best opportunity for wireless LAN vendors?
- What are the key success factors in creating a secure mobile solution?

For more information visit http://www.researchandmarkets.com/reports/c19661

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

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